Fun Friday: Creative Marketing – The Real Estate Agent from Hell

by Katie Lance

May 14, 2010  |  Misc

Have you seen Really Rotten Realty yet? I stumbled across this site this week and thought it would be perfect for “Fun Friday!” :-)

Here are a few of my favorite quotes from this site:

Looking for a home with specific qualities?
We will work with you to find out what you are looking for in a home, then we’ll show you the homes we wanted to show you before we pretended to care about your needs.

Worried about getting pre-approved by a mortgage company?
Why bother? That takes all the fun out of home shopping. We’ll figure all that math stuff out after you fall in love with a home you can’t afford.

We hold open houses every week for our clients.
We’ve never actually sold a listing by holding open houses, but we have attracted lots of new customers to our agency by using our client’s homes for our own personal gain. Plus it’s fun to rummage through our client’s personal belongings and if we’re lucky there might even be something good in the refrigerator. We’ll hold as many open houses as you like. It’s the least we can do.

Want your house advertised by a professional?
We believe in the 3-P’s of real estate marketing: Put, Put and Pray. Put a sign in the yard, Put it on MLS and then Pray someone will come along and buy it. We usually find that after enough time passes, and after several price drops the house usually sells itself without too much intervention from us. That’s an easy commission earned. We like easy.

Props to Agent Harvest for creating this really entertaining site. According to their site: ‘AgentHarvest empowers clients, selling or buying a home, with the ability to find, interview, hire and work with the best available agents that can serve their needs. Our free service provides an opportunity for home owners and sellers to avoid unprofessional, unproven, or unsuccessful agents while focusing entirely on “harvested” agents in their micro-territory that have displayed an ability to sell in our client’s area.’

Pretty creative if you ask me! What do you think? Leave me a comment below!

Written by: Katie Lance, Marketing Manager, Inman News

Katie Lance

About Katie Lance

Katie Lance is the contributing editor of InmanNext, and the social media director for Inman News. She is passionate about all things social, from the direct impact it can have on an agent's success, to the powerful community social has enabled in real estate. Facebook: http://facebook.com/InmanNext Twitter: @InmanNext

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19 Responses to “Fun Friday: Creative Marketing – The Real Estate Agent from Hell”

  1. Alex Cortez Says:

    LOL. Want to be a part-time agent? Perfect, that way you can keep your real job and just ignore clients (the really rotten realtor’s mantra).

    Reply

  2. Eric Robbins Says:

    I love the “curb-appeal” photo of the house taken from the front car seat…now that’s lazy!

    Reply

  3. Carmen Brodeur Says:

    HAH the photos through the window would be funny if it wasn’t true…I have seen that several times on the mls. Crappy Realtors make me mad…argggh…they give the rest of us a bad name.

    Reply

  4. Los Angeles lofts Says:

    That has to be one of the funniest real estat0e sites I have seen in a long time. The fact that most of what they have written is probably the truth for most agents working philosophy makes it even more ironic. Thanks for making my day just a little better.

    Reply

  5. Paul D Reynolds Says:

    I have used many great agents but also been exposed to guys and gals like these. I appreciate the parody and this site has done it well. The pain comes from the fact that too many people actually pay full service commission for non-service like this. See the http://www.ILoveCommission.com where Canadians an share thier own experiences – good and bad; great and terrible. Paul@propertyplace.ca

    Reply

  6. Hank Lerner Says:

    They have some very…um…”interesting” content on their blog, too – especially considering NAR’s move to beef up Article 10 of the Code of Ethics.

    http://blog.agentharvest.com/what-agents-dont-want-you-to-know/does-the-realtors-code-of-ethics-prevent-real-estate-agents-from-serving-their-clients/

    Reply

  7. Real estate Franchise India Says:

    Hi, a good collection of proveb of realtors. All of them seems a very encouraging one. Thanks for share.

    Reply

  8. Ricardo Bueno Says:

    Great laugh! Reminds me of a video from a while back on YouTube (do a search for “The Realtor” and it’ll be there).

    Reply

  9. Gio Rissorio Says:

    Real estate agents no longer provide – if they ever did – any service that can in any way justify the commissions they wish to be paid. Realtors will not control information for much longer and one day soon, it will be as easy to sell one’s home as it is to sell one’s car. Good riddance.

    Reply

  10. Byron Says:

    That’s a very interesting site.I like the three P’s too funny!

    Reply

  11. Kevin Says:

    I hate you feel this way. I have many clients that are grateful for the services I provide. Also, we have developed an efficient way for our data to be displayed to our members. Correct data. Not the guestimate by other sites.
    Most of us are professionals and it sounds as if you may have worked with someone who may be less than professional.
    Good luck to you in the future of selling your home.

    Reply

  12. Chuggin McCoffee Says:

    Haha, I recently used a realtor to purchase my home, but I doubt I would’ve called someone based on this ad alone. Unfortunately, the picture is cheesy enough in itself to turn me off.

    Reply

  13. Allison Ables and Associates Says:

    “That’s why we lie to you and tell you what you want to hear.”

    It’s hard to reverse the damage of bad and part time agents.

    Reply

  14. Katie Lance Says:

    Thanks everyone – glad you were entertained! I think it is a super creative marketing message. It certainly caught my eye!

    Reply

  15. Housing Crisis Says:

    I am not so sure a part time agent is a good idea. Being an agent is a full time job and must be client oriented. Full time agent = happy customers. So please, for customers sake, work full time or go home.

    Reply

  16. Ken Schmidt Says:

    How creative… very funny. I like the “Real Examples” tab on the navigation bar. Pretty cool!

    Reply

  17. Chris Davis Says:

    LOL!!! great article. Unfortunately there are a lot of those realtors around. So beware… :)

    Reply

  18. Creative Real Estate Says:

    your post is really nice.i appreciate your remarkable suggestion about real estate. thanks for sharing this wonderful post and suggestion too..

    Reply

Trackbacks/Pingbacks

  1. Realtor -vs- Real Estate Agent. When Is It Appropriate To Use The Term Realtor? | The AgentHarvest Blog - September 22, 2010

    [...] the Really Rotten Realty website.  The site quickly reached popularity thanks largely to a featured article in The Future of Real Estate Marketing from Katie Lance of Inman News.  I would like to personally thank Katie for the great article.  [...]

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