August 10, 2011 | Next TV
How can you become the local expert? How do you leverage Twitter and Facebook but not talk about real estate all the time? Where do you start in social media?
Bob shares some great tips and examples any agent can use and implement into their business immediately.
I’d love your thoughts and comments – please leave me your feedback below!
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Katie Lance is the contributing editor of InmanNext, and the social media director for Inman News. She is passionate about all things social, from the direct impact it can have on an agent's success, to the powerful community social has enabled in real estate. Facebook: http://facebook.com/InmanNext Twitter: @InmanNext
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August 10, 2011 at 9:51 am
Great idea to post photos of news in your local area on Twitter.
August 12, 2011 at 10:00 pm
Thanks Denise! I agree, this was a great idea from Bob. Thanks for commenting!
August 13, 2011 at 8:23 am
The SWOT analysis is a great tool that I have thought about since my MBA. I will certainly do this and have other agents in my brokerage, as well. Also, I loved the Hub & Spoke reference. I creates a visual picture for my plan. Great info…thanks!
August 13, 2011 at 11:18 am
HYPER LOCAL Content rules, and is great for the long tailed search ranking. Great job Bob.
August 14, 2011 at 7:15 pm
Thanks for your comments everyone and to Inmannext for the opportunity to share. Developing a successful, profitable real estate business takes some foresight, planning, focus and a highly productive mindset. Add in an opportunity to work with like-minded people with a vision for the future and you have a winning combination!
August 15, 2011 at 4:06 pm
Thanks! Gives me a little direction in the overwhelming world of social media!
August 16, 2011 at 9:44 pm
Some good advice in there. Here’s another guide I found about this, it has some decent guidelines and ideas http://www.connectionsinrealestate.com/real-estate-marketing-via-social-media.html
August 18, 2011 at 1:27 am
Nice ideas and advice i like the share.thanks
August 18, 2011 at 9:02 am
Nice one idea to post the photos, doesn’t it?
August 18, 2011 at 2:37 pm
Photos are a good idea; also linking other materials that people would find interesting and then including your url in the comment area, etc. Link juice works wonders.
August 18, 2011 at 9:47 pm
Thanks again everyone for your comments and thank you Bob for your great input!
Katie
August 19, 2011 at 6:06 am
I think you can have 2 twitter accounts, one for person issues and another for business.
August 21, 2011 at 9:44 am
I started compiling the list of the best deals for investors in my area, and sharing them publicly on a blog instead of just my clients. It will either get more business or create competition haha.
August 21, 2011 at 9:48 pm
Talking about linking and SEO and online community involvement through twitter! Great highlights and strategy tips!!!!
Thanks!
August 22, 2011 at 4:57 pm
I just wonder if this idea would fit all market?
If we speak about high-end market, penthouses which cost avg. above $1.5mill, the market will not be somebody who plays with Facebook I suppose? They would be the ones who are not even familiar with these whole ideas of Social Media Networking (correct me if I’m wrong). Any idea how to approach this niche market?
October 4, 2011 at 7:38 am
The whole twitter thing really confuses me! I have an account, but don’t really know what I should do with it!