There are over 550 “365 things to do in (Insert Town)” Facebook Pages.

Many saw the success of people like MauraDaleStacie and Kristy– thought to themselves, I could do that.

They were wrong.

 

What we are left with is a graveyard of abandoned Facebook Pages.

Finding Inspiration

In my guide, 7 Awesome Facebook Pages, I profiled a Canadian Bank that takes an unorthodox approach to marketing.

They Surprise their Fans.

They ask questions that a Bank wouldn’t normally ask:

They Solve Problems

They make a personal connection with their fans in a video series.

 

They have a Cause

Inspiring a new savings movement, helping Canadians obtain financial security.

 

Why do 99.9% of Realtors struggle to realize any significant returns from there Facebook Page?

Because they don’t know WHY they are on Facebook.

They started a Facebook Page because their competitor started a Facebook Page.

They syndicate their listings to Facebook because their competitor syndicates their listings to Facebook.

If we want remarkable results, we must do remarkable things.  (Tweet This)

Copying the competition is just another example of “better sameness.” (doing the same thing as the “other guy” just a little bit better)

Ask yourself

  1. Why spend your time on Facebook?
  2. Why does your Facebook page exist?
  3. Why should anyone care?

Take the time to answer these questions before you invest another minute into marketing yourself on Facebook.

 

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×