“Facebook today looks nothing like it did 2 months ago.” – Jimmy Mackin
“We have officially entered a world of Facebook where 101 knowledge is not enough for marketers.” – Chris Smith
You may have heard that Facebook has made a few “tweaks”.
In this one hour class on all of the Facebook changes we covered:
The Ticker – Should it stay or should it go? How is content placed there? Why do I keep seeing Spotify? Do you REALLY understand how important it is for marketing?
The Subscribe Button – Better than having a Facebook Page? Should you subscribe to people? Should you be working on getting subscriptions? How does the subscribe option directly impact edge rank and the news feed?
Content and Email Matter More – More than ever super rich content is critical to success with Facebook. If you are not creating any of your own we talked about a great new option from Inman News called REMessenger. With so many changes to Facebook again we are warning that email is king. Jimmy shared a very useful tool that he built which is converting about 60% of Facebook Likes to Email leads!
The New News Feed – No more recent news? Why are there Top Stories? Did it just get easier to be blocked/unsubscribed/hidden? I am predicting a Realtor hide-a-thon!
Smart Lists – Finally Facebook has helped us organize the chaos that is our friends. Lists are based on geolocation, commonalities like school or work and can be customized even further by the user. MUST USE FEATURE. Let’s all stop the Event alerts for events that are not even in our area!
New Privacy Settings – Take control of this now. It has never been easier to control tagging, who sees what, etc… We walked through the primary security settings that everyone should change immediately.
Timeline – We discovered on the chat that what Timeline has really done is created a living and breathing Infographic of your life. It is stunning and should be filled with stunning multimedia centric content. There is also an ideal image size for the Cover of the Timeline that we shared in the class!
Business Page Impact – While nothing is certain on business pages also having a Timeline our guess is that it will happen and it will happen quickly. We demoed some mock Facebook Business Pages showing how powerful they might end up being and the crowd loved it!
Hope you will enjoy and share the class on Facebook and Twitter.
All links referenced in the video are below:
Visual Guide To All Facebook Changes
Facebook Posting Idea Cheat Sheet For Realtors
Facebook Timeline A Complete Overview
Will The New Facebook Timeline Spell Disaster For Realtors?
Inman News REMessenger: Content Aggregation and Distribution Tool
Jimmy’s Express Facebook Business Page Review – Turning Likes into Leads
3 FREE Webinars Announced by Inman News: Facebook, Twitter and Blogging Strategy Sessions
September 30, 2011 at 3:35 pm
Great information – I would have loved to been able to share the info but starting off with a C21 commercial just isn’t something I am willing to post on my wall or send to the agents in my office…
Just a thought – and I certainly understand and maybe I am overly sensitive, but promoting another brokerage just isn’t going to happen on my wall…
October 1, 2011 at 9:03 am
Kris it is an interesting debate. Do you share our content which you know would help every single agent in your office or not because they may defect for C21? Reminds me a bit of trying to pretend Zillow isn’t out there for consumers. I think the pro of sharing outweighs the con. My opinion of course.
October 3, 2011 at 8:38 pm
You mentioned the lead conversion user experience (UX). Recently a real estate outsider encouraged me to sign up over at Hellowallet.com just to go through their process and see what they have put in place for the user experience. They have put some serious research into online behavior and have implemented all of their findings. Essentially every part of the process is designed to make the user feel good, and want to do more.
I recommend the same exercise for anyone who wants to up their game in this area of the lead conversion funnel.
BTW: “real estate hide-athon”. Love it! And so, ridiculously true.
October 7, 2011 at 10:12 am
I just wanted to follow up and see if you know when Facebook will add the new profile for everyone…I still have the old profile and I am dying to play with all the new features.
Thanks for all the great updates and webinars…I love the great information!!