You really owe it to yourself.
I need you to delete one or more, if not all, of your Facebook Business Pages right now.
Image courtesy of pzAxe
Drastic huh?
Every Conference. Every Webinar. Every Blogger.
For the last three years I have witnessed and taught more classes on Facebook than any other topic, by a mile.
Most of the classes included strategies and ideas on how to create and run a successful Facebook Business Page.
Start one for your neighborhoods, start one for your city, start one for your niche, start one for your brokerage and while you are at it, start one where you talk about 365 things to do around town.
It’s what you all wanted by the way, the elusive line in the sand between the personal use and business use of Facebook.
We failed. Now please take action.
90% of new restaurants close their doors in the first year because for whatever reason their venture fails.
By taking a dime a dozen approach to Facebook Pages by the real estate industry, at both the teaching and implementation levels, I am positive that MORE than 90% of Pages started in the last three years have failed.
I actually considered providing the specific metrics for failure. Things like:
How long has it been since your last post?
Have you gotten any business you can directly attribute to your efforts?
Screw that. You know if you need to do this.
Unlike a brick and mortar go at it, failing online, especially with a free Facebook Business Page, is cheap in regards to the hard dollar cost.
The more important question to think about is what does the cost of that failure subtract from your brand?
What does it subtract from your focus?
What does it subtract from your time?
When a restaurant fails they pack up, they take down all of their branding, they give back the keys and they CLOSE FOR GOOD.
Image courtesy of Richard Bowden
I am asking you to also do that.
Please close your Facebook Pages that failed.
Facebook provides step by step instructions here on how to do so quickly.
I am hoping that this message resonates and then spreads far and wide, sorry Zuck.
Please share and tweet this if you agree with my recommendation. (Tweet This)
If you disagree, I would imagine there are some strong opinions from the “gurus” on this topic, the comments are open and I would love to hear what you think.
Image courtesy of pzAxe and Richard Bowden / Shutterstock
October 17, 2011 at 7:30 am
Are you saying these Facebook Pages that did not work in the past cannot be revived with new branding and a new message and a new way of communicating? Or Are you saying we should delete Facebook Pages in general because they do not work?
October 17, 2011 at 7:36 am
Atim I am really saying that there is a time that we know the lights should be off. There of course are also times where a “comeback” is warranted. I am betting on more selections than comebacks.
October 17, 2011 at 9:41 am
Now I get it. Reading through the comments I guess if people are not going to have time to use Facebook properly then they should just admit their failure and delete it. A little part of me still thinks there might be a possibility in reviving the page in the future but ah well.
October 17, 2011 at 12:46 pm
Hey Chris
I perform social media work for small to medium sized companies and I regularly build and post to Facebook Pages. You would think I am writing here to disagree with you, but that isnot the case. I recently deoted one of my personal blog posts to why a blog with no posts, or very few posts, is worse than no blog at all. I think the same about Facebook business pages. Because I do this for a living, I often check in on people’s Facebook Business pages, and it is too often the case that people have built them, they have had an intial burst of enthusiasm, and they have abandoned them.
For those people, especially my Real Estate clients, who have them updated frequently, with valuable information, they work and they make money.
so bottom line, hire someone to keep it up for you, keep it up for yourself, or take the thing down!!!
October 17, 2011 at 4:01 pm
Totally agree..I run two FB business pages because I love to blog. Have I gotten a paid job, a speaking opportunity, a name in the space for providing good info..yes. Have I trained MANY Realtors to start local community pages and watch them stick with it for less than a month and then let it die. YES! And Chris is right..what does that say about that Realtor? They start a project and can’t keep it going? I’d say the same thing..realize you just can not devote the time and energy to it and delete it. OR, pay someone to do it for you who loves to blog. I am in Kona and have met three PR/Marketing women who are running most of the successful FB business pages for companies and events around the island. They get paid, they love it, they post pictures, cross promote among the pages they admin and they make the companies they work for look like they have a great online presence. It’s work, folks. Either do it, pay someone or delete.
October 17, 2011 at 7:35 am
A bit over-reactive, IMHO. Kind of like curing the disease by killing the patient. Even if a page is disused, I don’t see the harm in maintaining it’s existence.
October 17, 2011 at 7:38 am
Okay Jon here is one example. You haven’t posted in a week or two but have marketed you have the page. I check it out see you are not updating and associate your brand with lack of response.
October 17, 2011 at 9:58 am
I def. agree with this… I’ve come across many pages where I see the last post was way over 6 months ago, and that never leaves a positive impression on me. If I’m looking up some industry and come across a very old Facebook page of theirs, I generally just skip to the next company in that industry.
October 17, 2011 at 11:40 am
That is exactly my point. I would feel exactly the same way and NOT reach out at all!
October 21, 2011 at 12:20 pm
So wouldn’t the better solution be to then hook up a hootsuite account and auto update rather than toss free marketing out the window? What if I only update my blog weekly, should that be dumped too? It seems overreactive to me
October 17, 2011 at 7:35 am
I absolutely agree with this now I know why Jimmy asked this last night…..I am removing all of mine that I am not using except my county pages – those will be used soon.
October 17, 2011 at 7:39 am
At least the subject has been brought up! If the FB business page is simply a way to direct people to the web site, then that’s a click some won’t make. If I successfully market my new web site (with the old familiar name, yay), then maybe I don’t need a FB biz page? after all, I don’t post listings on my FB personal page, and whatever content in regards to real estate is general info, and since I have gained business from my personal (not my biz) page then what’s the worth? I don’t really see it unless people don’t want to pay for a pretty snazzy biz web site. Thanks for the topic, Chris. Spot on this time IMHO.
October 17, 2011 at 7:47 am
Thanks Gina really look at time cost analysis. Working on site is much better than working on page in my opinion.
October 17, 2011 at 7:41 am
Are you going to provide a reason why users should delete their page instead of simply reorganize their strategy and go again? Pages with fewer than 100 fans can even change their page name without consequence. Unless you can provide an alternative for getting free attention online (with or without the western world’s most popular website) then I see no reason why deletion would be a more appropriate approach than dusting off the page and simply starting anew with a well-thought strategy.
I read a piece you wrote the other day about how groups are the new pages. However, I’ve never read a statistic showing FB groups get anywhere near the usage level of pages. In fact most people I know who are involuntarily added to a FB group just get irritated and it creates a negative stigma before the group page is even visited.
October 17, 2011 at 7:45 am
Brian pages have been a valid play for 3+ years. I feel that the dust it off and try it again approach is terrible for your brand and marketing.
October 17, 2011 at 11:35 am
I assume you mean a generic “your” and not for our company, as you likely haven’t visited our page
http://www.facebook.com/cbtgboisehomes
Of course, I’m not an agent (I’m a multimedia coordinator in Boise, incidentally who will be attending Agent Reboot tomorrow), and I have seen (and helped) many agents create Facebook pages in this area with varying degrees of success thereafter. Some lie dormant for weeks and months, others grow slowly as the agent becomes familiar with Facebook and begin to incorporate it into their business strategy.
For those with dormant pages, I still wouldn’t encourage them to delete the page, or especially to delete their account entirely (or stop using FB altogether). Facebook, no matter how you cut it, is still the most popular website in the United States…and by a ridiculous margin. The last Neilsen ratings I saw said people spent more time each week on FB than they did on Google, YouTube, Yahoo, Microsoft, Wikipedia and Amazon *combined*. The #1 online marketing strategy I teach to our agents is to go to where people are already spending their time rather than try to peel them away and redirect them elsewhere (like a separate website). In my experience, the only reason people leave FB is when they click a link to a news story someone shared in their newsfeed, which usually opens in a new window and is closed (and the user returns to FB) the moment they’re finished reading/watching whatever it was that caught their attention.
If you ask me, if “marketing” is the first word that comes to mind when one directs their browser to any social media site, close your browser, power down your computer, unplug it and walk it out to your driveway and proceed to drive over the machine multiple times. Because at least in terms of conventional marketing techniques, Facebook really doesn’t offer much to businesses and agents. FB ads have an absurdly low CTR and FB pages, when run without the right approach, are just plain boring (and nothing is worse than boring in social media terms) Which is why I train agents to approach FB with a referral marketing mindset and not one of an advertiser. But that’s an entirely different conversation!
While I train our agents to embrace social media for referral marketing purposes (via personal profiles), I also encourage those with ambition (and those who intend to share commercial items) to create FB pages so they aren’t violating their terms of use by posting active listings or by overtly soliciting business (two more things I don’t typically condone). Only with pages can you employ listing and virtual tour apps and plugins, as well as openly post listings and solicit business without fear of having your account terminated.
There’s also the variable that if the Timeline feature (or a similar format) is applied to Pages as well, it could totally breath new power into business pages that would make them potentially as good as a private website, but without the $50/month hosting and maintenance expense.
I feel like your blog here was posted with a little shock value in mind (as in, OMG what is he saying?!! Must read/comment immediately!!), and am sure we would come to agreement on a variety of FB-related issues if we spoke person-to-person, which hopefully we’ll have the chance to do at some point during Reboot tomorrow! Regardless I’m eager to hear your presentations.
October 17, 2011 at 11:44 am
Brian we would agree on a lot more than we would disagree on. In my experience with database management I always had the feedback that doing it right from the get go is a lot easier than fixing a mess. A lot of agents have pages out there that are tied to their brand that are a mess.
October 17, 2011 at 7:43 am
While we’re at it. If you suck as a real estate agent, and you know it, please send the Real Estate Commission your termination/inactive status. If you suck and you care, forward march, get better, work hard, work smart, care.
Cheers.
October 17, 2011 at 7:46 am
Ken thank you for adding that. I was tempted
October 17, 2011 at 8:05 am
The most sense I’ve heard so far!
October 17, 2011 at 8:06 am
But I got no where else to go!
October 18, 2011 at 7:53 pm
Could not have said it better myself!
October 19, 2011 at 5:05 am
Amen say it again.
October 17, 2011 at 7:45 am
I see where you’re going with this and I guess my first thought is what about blogs?
What do you say to somebody that has been blogging for a year and has not yet reaped the benefits of that first conversion to $$$? I tend to agree that many realtors jumped into FB pages as a marketing tool because it was free, easy to do, and people like you told them to. Unfortunately like anything else, it takes sometimes a year or more of consistent effort. Maybe FB is different from a blog because content lives on a blog and gets found on Google months and years later as opposed to FB posts which as far as I can tell fall into a hole somewhere and die…
Maybe if somebody has been neglecting their FB page for months and months it’s time to call it quits already but I have to think there are examples of great pages that work well to drive traffic to the Realtor’s “hub” so to speak but may not directly result in income directly pointing to a FB post. That just may be difficult for some people to track.
I also agree with Atim in that there are FB pages with a good base of followers and activity that may need a facelift and a new message and some new branding so why just delete them?
I guess if you’re keeping score on those that agree and those that disagree I’m really on your side with this but sort of playing devil’s advocate. I do think that there are exceptions to the rule though when it comes to FB pages for Realtors, there are VERY few exceptions to what you are proposing I’d be willing to bet…
Very thought provoking if nothing else Chris…
Great stuff…
October 17, 2011 at 7:50 am
Rob as I mentioned in the article most will know if this is the right choice. I just want people to know its okay to fail/give up but moving in is part of that process!
October 17, 2011 at 7:55 am
Yeah I think that your post will prompt lots of people to look at their page and make that call that should have been made a long time ago. I think a good follow up post would be a highlight of some pages that do it right just to reinforce your point that there is that 10% out there that is the exception to the rule.
October 17, 2011 at 7:46 am
We “suspended” ours a couple of weeks ago. Unlike Linkedin (for real business connections), or Twitter, to show the “character” of our Company – we didn’t know what to do with Facebook – just didn’t get it for business.
Nice to know, we did something right.
Thanks,
October 17, 2011 at 7:49 am
Brian thanks for sharing that. Really having a clear vision for your brand and marketing efforts is critical on Facebook. The lack of cost makes many throw that out the window.
October 17, 2011 at 7:54 am
Hey Chris,
I will not be deleting my Facebook Business Page because it does still bring me daily traffic and continues to bring me business. I do believe my page is among a very small percentage that can say that. I’d say the percentage is even less than your gracious 10% estimate. The majority of pages truly missed building a real community with any real engagement. As I’ve taught over and over, having a FB Biz page requires work. It takes real effort to engage with and create value for the audience. Frankly, (almost) everyone saw them as a “get rich quick” plan that was destined to fail.
In the words of Depeche Mode… You’ve got to Work Hard!
Nicely written post bud!
Dale Chumbley
October 17, 2011 at 8:01 am
Thanks Dale. As is deserved you have been used as a shining example many times of what to do! Now it’s also time to do what we should do as an industry and trim the fat back! To have your support on this means a lot.
October 17, 2011 at 5:15 pm
Well said! I teach agents social media (mostly FB) just because I love it and it is more exciting than “Legislative Update” so I’m thrilled that Chris has taken this position and others “in the know” are agreeing because they look at me strangely when I tell them please don’t create a PAGE unless you have something really, really sexy to say about real estate or Skittles to give away. If people aren’t “talking” on your PAGE there is no one listening. Joy Siegel
October 27, 2011 at 6:44 pm
Well said Joy! Although it does take some time, I think alo of agents don’t give it enough tme, enough engagement, and TOO MANY (especialy some close) are taking the “one size fits all approach to their pages!
October 17, 2011 at 8:00 am
This sounds to me like the same argument we heard last year when the death of the blog was predicted. The real problem is that there is no clear strategy around most of the real estate pages out there, and creating an effective content strategy is HARD. As a result, most pages are ineffective. But this is a more complex decision than simply saying “delete your page”. (I have so much to say about this I should just write my own post!). But, the high level overview is that when looking at Facebook as a marketing platform, agents need to understand the array of tools that Facebook offers to market themselves – pages are just one of those tools. And when properly understood, pages can be very effective – even in real estate. Pages can drive traffic, provide drip marketing, be one more way agents are found in Google, provide positive visual branding, create conversation and engagement, showcase listings, build expertise, etc. But agents need to work at it, or partner with someone who can help them to do this effectively. It’s not just a simple “build a page and they will come” tool. If that is the only reason an agent has a page, then they should evaluate why it is there and how it is reflecting on their business perception. But, the tool is not the problem – not having a clear strategy is.
October 17, 2011 at 8:03 am
Stacey I was hoping to see you here! I of course have had tremendous successs and still do with Facebook Pages. This isn’t an article about their validity. It’s an article about failing with dignity.
October 17, 2011 at 8:17 am
Yes, I know you get it. I’m just concerned that the positioning of your piece may have some people delete their page, before they really evaluate if it is something that could work for them. Maybe a better suggestion would be for them to simply unpublish their page – vs delete it. That allows the flexibility to re-position their page at another time if they decide to appropriately fold it into their marketing strategy in the future without having to start from scratch with likes. And who knows, there may be something to longevity with pages that emerges over time as well.
October 17, 2011 at 8:23 am
Stacey that would have been my advice a year or even two ago but to move forward we must move on. I am all for starting fresh with a clear vision.
October 17, 2011 at 9:35 pm
Stacey has a good point,where is the strategy ? I’m a newbe here but have a very clear picture of what I want to achieve from Face Book and exactly how I am going to achieve it. Keeping it simple EXACTLY the same message is going to go out at exactly the same time every day to friends for them to pass on to their friends and so on and the message is simple, click on the link provided and push traffic through my website ( presently being seriously tweaked) and simply tick one of the SEO boxes – aim is simple,I’m not looking for business, I’m looking to boost my SEO, one track,simple and it has to be DRIVEN by me EVERY day,failure to do so and the project will fall on it’s ass.
October 17, 2011 at 8:04 am
Chris, I think you’re dead on 100% right…and I’m one of the guilty ones (and I know many many others)! thanks for saying what nobody wanted to hear
October 17, 2011 at 8:09 am
Mike your welcome. I think it will be a weight off the chest of many.
October 17, 2011 at 8:06 am
Smart, practical, imperative advice if your page is sitting there like a lonely foreclosed property, but I completely disagree with any suggestion that FB pages are hard to maintain or irrelevant for real estate web marketing. Simple strategies exist for keeping pages updated with relevant information and consumers have come to expect a big fat FB link on your website. Besides, how do you argue with the fact that so many consumers are looking to FB for their news, recommendations and local merchants?
October 17, 2011 at 8:11 am
Tracy I disagree as well. I think of database. If it isn’t turned on and used daily it’s useless. Same concept here. Eventually the right thing to do is move on and clean up the trail behind you.
October 17, 2011 at 8:08 am
I L-O-V-E this post Chris. I have been telling our agents (a company of 500~ish) to stop creating new or shut down their unused Facebook Business Pages ever since learning about Facebook EdgeRank at #RETSO this year. Of the 500, I might have handful that really rock their pages and get the interaction they need to even be SEEN in someone’s newsfeed. Guys like Dale Chumbley are legendary – but not the norm.
Our push is personal – reach out to your friends on Facebook, make that personal connection and the business will come.
October 17, 2011 at 8:12 am
Stephanie I respect you a lot so that feels great to hear. This article isn’t about the ones that rock. It’s about what to do with the ones that don’t!
October 17, 2011 at 8:23 am
I have to agree with Chris, especially in the sense that his message is directed to the agents that simply do not have the time, money or know-how to successfully implement a page strategy. Obviously, Dale has killed it with his 365 strategy and Stacey has produced some amazing pages and content strategies. Unfortunately, the message for the last couple years has been you need a page to do business on Facebook. For real estate agents, I completely disagree.
In an earlier post, Chris started a discussion regarding the real estate industry and whether or not it is relationship driven or transactional. I ask that question to every group I present to and without fail, everyone feels relationships are a critical piece of their business. Given that assumption, why not use your Facebook profile to create, build, and strengthen relationships? There is nothing in Facebook’s TOS that prevents relationship building. In fact, it is the great relationship building tool ever invented! Pages simply cannot do this as easily as a profile.
Great post Chris, as evidenced by the great comments above…
October 17, 2011 at 8:25 am
Thanks Bill. I felt like I was writing it for a specific group of people. That being said its the largest group in all likelihood.
October 17, 2011 at 8:26 am
I guess a lot of this is common sense, really. You don’t keep your business open if no one is coming to it. So clean up is a good idea and if you aren’t using FB for marketing and its not working for you after your initial attempts, then clean it up. But what is missing in this article is the comeback tale. I mean a good suggestion for moving on and cleaning up, but why not come up with reasons to get it going again as opposed to delete it all.
October 17, 2011 at 8:29 am
Peter the advice on that is out there in droves. Much of which can be found here at InmanNext. See Jimmy Mackin’s posts on Facebook for great strategy and content ideas.
October 17, 2011 at 8:54 am
Thanks for this Chris. I have not put any effort into my page since I started it back in April. I have actively chosen to put my limited time and money into my website with very strong results. I appreciate the permission to delete it and not feel bad about it. I will still use FB for advertising, but all ads point to my website and not the page.
October 17, 2011 at 10:04 am
Glad to help Jeff.
October 17, 2011 at 9:24 am
Interesting post Chris. I would be in agreement except for some fundamental stuff. Just as it is imperative to have a website in this day you must also have a facebook page (fan). Even if you aren’t using it to engage your customer and whether or not it converts for you, you still need it. It lends credibility. If maintained and kept current, an occasional post is fine. Some people may not want to over-post as it might feel “spam-ish” to their followers. In my opinion it can be used as aggressively as you want or as a online brochure, minimally maintained, perhaps to drive your traffic elsewhere if done correctly. But you got to have it.
October 17, 2011 at 9:43 am
“if maintained and kept current” these are not the pages I would suggest this for. Again I believe more than 90% are failing. I also disagree that you have to have one. I would rather do less better than everything mediocre.
October 17, 2011 at 10:21 am
I can’t think of a single thing out there less maybe MLS access in most places that everyone in Real Estate needs. Not a one.
October 17, 2011 at 9:24 am
I have been using my profile page all along. As a Realtor/Entrepreneur I had a difficult time separating my ‘life’ from my ‘biz’…I know there’s a million technical reasons to set up a proper biz page…but I never did come up with a strategy that would be effective. I TOTALLY agree with what Stacy is saying though…I still see pages particularly effective for teams and ‘brands’ but so many do a poor job of creating any engagement. A page with post after post and no engagement begins to look like you’re speaking to yourself – ghost town! Ultimately if you don’t spend the time engaged in conversations then who the heck cares about your page and you’re right Chris…in the end you look incompetent. My theory is this: If you can’t market yourself well, then how is the consumer going to trust that you can market their home?
October 17, 2011 at 9:45 am
Bingo.
October 17, 2011 at 9:39 am
I agree with Teri. Many Realtors have several posts with little or no engagement. Even those that get likes here and there or one comment do not even reply. Clearly they do not get the idea behind Facebook pages.
October 17, 2011 at 10:10 am
I dont think I’m deleting mine. It takes me 1 minute a day and my out of area clients tell me they do enjoy the community updates we post. Plus my clients always ask me if they can market their events and businesses on my page as well as things like requests for babysitters, etc.. It’s not as interactive as I’d like but it’s another “top of mind” touch and I have 1700 followers… probably half local people and half realtors.
Jim and I going to build out our stragegy… just havent gotten to it yet, but this challenges me to want to do something with it!
I must say, I like this strategy Chris. If you can get every other realtor in my area to delete their page, that works for me!
October 17, 2011 at 10:46 am
Anything for you Sue.
October 17, 2011 at 10:15 am
This could be said about so many different marketing tools out there that are picked up when shiny, and dropped when tarnished.
If it’s not a Facebook page, then it’s a website. And if it’s not a website then it’s a PPC ad. And if it’s not a PPC ad, then it’s a blog. The tendency for many (Realtors) is to start something and not follow through. And so you’re left with all these tarnished objects that negatively reflect both you and your business.
YUCK!!!
I think this post is more about following through and being more strategic with your marketing and business growth efforts, than it is about deleting your Facebook Page(s). But, I 110% agree. Either use them daily or delete them today!
But what do I know?
October 17, 2011 at 10:47 am
Right on Suzanne!
October 17, 2011 at 10:53 am
Congratulations Chris on bringing this to the table. Reading the comments here is very insightful. I wish I could ‘like’ some of the responses here.
While there’s very little hard data behind the argument outside of anecdotal evidence based on what we all ‘think’ we see, and of course the idea of what constitutes a failing page is entirely subjective, this opens an interesting set of topics, both for and against what advice should be given to real estate professionals working with Facebook fan pages. It’s particularly fascinating to see this post juxtaposed next to other posts advocating Facebook ‘strategies’ elsewhere within Next (I would of course include my own posts in this).
My sense is that many Facebook fan pages fail to be effective (and by that I mean fail to build brands, convert to sales, grow digital relationships or remain updated) for 2 reasons. The most important shortfall here is the execution itself. Either the agent / page admin doesn’t have time to invest in their own presence in the platform, they don’t understand how it differs from syndication marketing, or they simply lack the skills to put posts together on a regular basis. It is approached as simply another avenue through which to sell.
The second, more interesting reason for failing is something the uneducated social media-curious agent often falls foul of – listening to and acting on poor advice, which is unfortunately rampant within the real estate industry. Aside from thousands of different approaches being pushed at agents through webinars and conferences (which in itself causes confusion), there is still very little consensus on what works in social for our industry, and as a result very few examples that agents can look at and see ‘i need to do this’. Instead it’s Top Ten tips shortcuts, app suggestions, social management reviews and anything except what actually converts to meet specific business goals.
Perhaps the more interesting case study would be to look at the very small handful of FB pages that actually achieve their business goals within real estate. Everyone’s goal and business approach is different, even if you work within the same brokerage. My guess is that there’s less than 5 of them that are truly ‘killer’ out there. While I don’t disagree with the advice of shuttering a failing product, what we all need are examples to aspire to. Things to admire, things to be proud of, things we’d wish we’d done ourselves. Only then can we begin to more the conversation from one of failing to one of succeeding.
October 17, 2011 at 11:12 am
Matthew in regards to your last paragraph as I mentioned to you on Twitter I think the case studies have been given and dissected. If after you are exposed to even just 5 that are working and 2 years later you have yet to execute on what you were shown it’s time to flip the kill switch.
October 17, 2011 at 12:06 pm
I completely agree of course – shuttering anything that’s not working, on or offline is common sense. I applaud you for encouraging those who are not finding it working to do exactly that. Fewer underperforming pages out there is only a good thing in raising the bar.
October 17, 2011 at 11:35 am
Matthew, do you think that every agent, or even the majority need a Facebook Page? I respect what you have done for the Corcoran brand on Facebook, but very few will be able to pull that off.
October 17, 2011 at 12:50 pm
I believe that Facebook currently provides a tremendous opportunity to strategically grow a business online. That’s very different from saying that everyone should use it – Chris’ point is that ‘most’ can’t execute on that advice, with which I agree.
October 17, 2011 at 11:10 am
I will be the first to admit I am not doing much to make my Facebook Page an effective part of my marketing plan. But these are my observations. Ken’s comment needs to be included in just about every post as a disclaimer.
One of the biggest reasons I think there are way too many pages that need to be deleted is they never should have been created in the first page. The billboard to agents in publications, seminars/webinars and coaches screams every agent needs a Facebook page. The part either most don’t seem to hear or is not said is if your are not going to engage(and that content does not include listings) then don’t bother. It is the same as any other social marketing effort: You need to engage and offer engaging content.
It also appears to me that there are agents who kept starting pages thinking they would capture more, but sometimes less is more.
October 17, 2011 at 11:42 am
Absolutely agree that untended FB pages or other SM accounts – and no, auto RSS listing/news feeds do not count as interaction – should be deleted. Nothing looks worse than a “ghost town” in what’s supposed to be an interactive community.
Or take a look at the 10% (though I think that number is a little high….) that are succeeding and decide whether you can emulate that. If you can’t make the time, hit delete…
October 17, 2011 at 11:58 am
OMG……YAY, finally I just had this conversation with Darin last Friday that I get my best interaction business & personal from one page but yet I run with 3…..So therefore I need too close the other too. Thank you for always saying what you feel/think regardless of the reaction of others.
I for one am going to hit that big fat delete button and trim my fat…..I will still work & enjoy my one page:)
VJ
October 17, 2011 at 12:01 pm
Glad to hear it resonated with you. It does make sense whe you think about it. My guess is it will be liberating!
October 17, 2011 at 12:12 pm
Facebook for business has MANY advantages, in my humble opinion. However, without the right strategy that includes adding the right content on a consistent basis and tracking it, I agree engagement on the platform is most likely doomed to fail. It all begins with strategy. Don’t have one. Don’t use it. But, whatever you do, don’t open a Page just because “everyone else is doing it” or “I’ve been told I have to”. That’s baloney. Why? Think of Facebook or any social platform as a business plan. Create the plan, implement it, monitor it, make changes, etc. If you’re not willing to do that, then don’t open a Page.
Much of this article I agree with. Some of the comments, I do not. As someone pointed out the sheer numbers on the platform speak volumes – reason #1 to be on it. The ability to LISTEN to your audience & engage appropriately – reason #2. The insights & data provided by a Page versus a personal Profile are phenomenal. Pages provide metrics – reason #3. The ability to hone in on your advertising base from company to location to gender to keyword (or all 4), etc. for even just one Facebook Ad and track the results – reason #4.
BUT, none of it will work if you don’t do it correctly. If that’s the case, delete your Page. If you are willing, however, to put an effective plan in place that’s measurable AND engaging to your audience, then keep it. You can’t have it both ways…and I think that’s what Chris was trying to say.
Great article and subsequent discussion. Thanks, Chris!
October 17, 2011 at 12:16 pm
Lisa thanks for the well thought out comment. As I mentioned I almost decided to make this about the specific metrics that would indicate deletion as the best option. I just think its a gut feeling here.
October 17, 2011 at 1:20 pm
As a Digital Media Marketing manager and a former freelance strategist, unused Pages…or even worse…Pages that obviously show improper planning resulting in ineffective engagement drive me bonkers. This is a subject near and dear to my heart! Sometimes you just gotta come right out and say it…and you did. Great job!
October 17, 2011 at 12:15 pm
Very clever way to thin the herd, Chris! or… alternatively… if we assume that using reverse psychology was the intent to ignite a greater determination to succeed … a very provocative motivator for turning mediocre effort up a couple of notches.
Should we assume that Twitter, Linkedin, etc… all social media… should be added to the scrap pile also? If this cleansing strategy catches on, my question to you, Chris, would be… what’s “Next?”
October 17, 2011 at 12:17 pm
Wendy what’s next is what’s now. Things being done well not just being done because it is en vogue!
October 17, 2011 at 1:27 pm
Chris you have a way of stirring things up.. Good post. I have set a few pages with no real plans for most of them. So after reading the comments I will most likely keep only 2 One strictly about real estate and one about the community.. Or might you suggest I keep one and serve both?
October 17, 2011 at 1:46 pm
Eric my advice on that question has been and continues to be that unless you have one Page that is kicking butt don’t start #2.
October 17, 2011 at 1:48 pm
I feel a tad vindicated…I have never jumped on the bandwagon of a business page…and have kept my personal FB about 90% personal and 10% business..who has time to be Sybil in this life and keep track of what goes where…be authentic and post about you even if that is a bit of Real Estate from time to time.
October 17, 2011 at 2:12 pm
It isn’t that they CAN’T work it is that for many they AREN’T.
October 17, 2011 at 2:34 pm
Chris, You know you and I don’t always agree, and that’s OK. But you hit this one out of the park. If people are not keeping their pages up it is a disservice to them. Facebook pages do show up on Google results. If I see a page that has not been updated or worse NO INTERACTION, I would tend to say as a customer I would not use them. (And I come across a lot of pages and I see the last post 3 months old GEEEEESH!)
As realtors analogy: If a house is dirty, and not kept well from the outside (Curbside view) then the mental attitude of the buyer will assume the same for the rest of the house. This will affect if they want to make an offer and how much (here comes the low-ball offer)
Please take down pages that are not current and if you can’t keep up with it definitely hire someone to do it or don’t do it all.
Working at it halfway is not the answer in this new world we are in. Perception is everything!
October 17, 2011 at 5:55 pm
Robert glad we agree! You know I respect your opinion.
October 17, 2011 at 2:43 pm
Chris, perhaps it would be better advice to tell the legions of agents who are failing to get out of the business. It isn’t just their Facebook pages, it is everything that they are (not really) doing that is a failure.
What about the guy who has a blog that was last updated in March, 2009?
How about the 1000 piece mailer that sits in the corner, outdated and useless?
Why single out Facebook business pages? Everything takes work. Websites, blogs, fan pages, you name it -they work if you work and they fail if allowed to sit and rot.
October 17, 2011 at 5:53 pm
Because as I mentioned they have been the most advocated by a mile compared to the other things that you mentioned.
October 17, 2011 at 5:30 pm
The problem with any “channel” for online marketing, is that there are only so many an agent can effectively manage while still doing their business. Most agents don’t have any formal marketing training and those that do get mired in details like updating the various pages they set up. Without a system or process in place to manage those sites, they end up dying off.
I’ll bet most agents set up a Facebook page on the advice of some expert who said it would drive leads. They set it up, posted a few updates, and got distracted with another site or page mentioned by another expert. They’re like zombies, shambling from one site to the next in search of leads – never doing what it takes to keep them running.
I’m sure a well done Facebook page, used as a centerpiece in a cohesive online marketing strategy works for some but for most, the result is a dead page.
October 18, 2011 at 3:19 am
Bryan, I agree. Things work when they are worked on, not left alone to ferment. I guess I didn’t pay enough attention, I wasn’t aware that Chris was such a huge advocate of the FB page before.
October 17, 2011 at 7:37 pm
Great post for getting a reaction but utterly stupid advice. If you haven’t figured out how to get leads from a Facebook page yet it’s because you don’t know how…not because of the platform.
October 17, 2011 at 8:27 pm
Jared – I kind of thought that was indeed Chris’s point, i.e. I don’t think he ever blamed the platform per se for any lack of success one might have with it. Were we reading the same piece?
October 17, 2011 at 8:59 pm
I agree with Inna (not surprising
– The post was simply stating that if your page has become a graveyard, you should just delete it.
Of course there are the exceptions, but generally speaking there is no benefit to carrying around 15 hyper-local-super-niche neighborhood pages.
Let’s stop being marketing hoarders and focus our efforts on whatever it is we are willing to invest our time/efforts into.
October 17, 2011 at 9:59 pm
Interesting point Chris but I it’s not FB, its the agents ~ no clear strategy of what they want to achieve,then comes inconsistency and FLOP,lol. Face Book has immense power by it’s sheer numbers,personally I’m calling my strategy ‘The power of one’ name taken from the superb book about my country by Bryce Courtney. One ‘blimp’ , same message pulsed out everyday at the same time to friends to send on to their friends and so on…the message ? Simple, click on my link to my new website ( presently being seriously tweaked) and push my SEO. I’m not looking for business, I’m looking for traffic to get the attention of the search engines and it will require persistency, even if I feel as if I’m talking into a void,so good point Chris BUT, I recon the agents should check out what they are actually doing and then haha if they are simply regurgitating same old same old scuttle the boat !
October 18, 2011 at 8:03 am
Doug,
I’m a bit confused…are you trying to suggest that you can brainwash your “fans” by simply posting a link to your site everyday on your Facebook Page?
October 18, 2011 at 12:51 am
I agree with Inna as well… not sure what post you were reading. And… I’ve disagreed with Chris in things in the past, but this one aligns with what I’ve been telling people for a long time. it’s simply not going to be a fit for everyone. Stop fighting it. Move on. Do something that works for YOU.
October 18, 2011 at 6:52 am
Inna, Jimmy and Jeff thank you for having my back there. Not about disagreeing with me or not, more about the tact that you all have compared to others on the web. I appreciate it.
October 18, 2011 at 7:54 am
Jarred, I agree with everyone (time for a group hug)- I agree with you that Chris took an extreme position to create conversation- something he is great at! I agree with Inna and Jimmy that the point was not a failure of the tool, but a failure of the person wielding the tool. Too many people register for stuff (Twitter, FB Pages, YouTube channels) without a plan. Great ideas, or great tools are useless without great execution. Poor execution reflects on people and businesses at least as much, and possibly more than good execution. – I think that was the point Chris made, and one I agree with completely- bringing me full circle and agreeing with everyone
October 17, 2011 at 9:33 pm
Seems to me,more often than not pages (or insert just about anything else that has been either parroted or shoved down someone’s throat in some cases) are just an obvious symptom of an underlying problem.
What is the why …what is the strategy…any and all conversations about business practices (and the tools to be used therein) have to start with the WHY,then figuring out the HOW that will work for you…it all takes work,and if people aren’t using their noggin’ enough to figure out when to abandon the Titanic…well…
Good piece,we should always be analyzing ,tracking and adjusting as needed…
October 18, 2011 at 12:27 am
Chris, thanks for saying in print what I’ve been saying for a couple of years. I deleted my personal FB business page two years ago to allow me to clearly deliver a message… they’re not for everyone or evey business. Well done.
October 18, 2011 at 6:55 am
Jeff you are always ahead of the curve. Two years ago I would have NEVER written this piece as I was enamored as was everyone with the new opportunities Facebook Pages presented.
SEO benefit, traffic booster, trust builder, blah blah blah.
Bottom line is that now is the time to pull the plug for many.
October 18, 2011 at 11:47 am
Couldn’t agree more. Do what works. Stop doing what doesn’t. Business 101 applied to social media. Who’d a thought?
October 18, 2011 at 5:49 am
Chris,
Agree and disagree.
Agree if someone has a facebook business page that is static, very little content or engagement, very few “likes” and so forth.
Disagree if someone has the opposite. Return on investment is always tough to measure. With us, it definitely helps with branding. But I agree it can do the opposite if someone has a business page that is weak, lacks content, it can hurt your brand and what you are trying to accomplish.
So for those folks who fall into that category I think a hybrid page of yourself – where you talk about business and personal is fine – like your page or example. My own personal Facebook page I do that as well. Heck, to be honest, I get a lot more engagement on my personal page than our business page. But I still believe that the business page does help with branding and the like.
Will be interested in what others have to say, especially the “gurus” : )
October 18, 2011 at 6:56 am
” if someone has a business page that is weak and lacks content, it can hurt your brand and what you are trying to accomplish.”
Exactly Mr. Somers.
October 18, 2011 at 10:42 am
Interesting what a chord this struck. You could have inserted any form of marketing/branding in place of Facebook page and the message is the same. If it doesn’t work (or more acurately if you’re not working it) stop! My I Facebook page has been good for 4 deals directly in the past 2 years. Great ROI. I’ve never gotten 1 client, not 1, from an open house. So I don’t hold opens anymore. I let other agents in my office who don’t suck at them hold mine open. So is Facebook better than open houses? For me, yes. Focus on what works and what you’ll work at.
October 18, 2011 at 11:13 am
I’m 100% with you on inactive Facebook accounts, Chris — and on any other marketing venues that are not used well. I still feel that a solid, well-executed, high traffic web site with MLS search is the single most important tool that a Realtor® should have.
Instead of becoming spreading themselves too thin — in terms of both money and time — among multiple hot new things, I recommend that my clients focus all their resources on the SEO work necessary to get their websites to rank #1 in Google for a few very good keyphrases.
October 18, 2011 at 4:06 pm
For me the bottom end of it is what is your strategy. I am not going to say my business page is a barn burner. Far from it. I do post regularly, and admittedly have little engagement. But I am learning more what works and doesn’t. That being said, my strategy of my business page was to provide a place for me to harp on real estate all I want – without my friends on my personal page thinking it was too much. I throw some business stuff on my personal side – but always make it as a part of my life. The people, clients, and friends that want that extra real estate information hit the like button. I’ve had a few clients state that they appreciate the information presented. So for me, I’m keeping it rolling, learning more what works and what doesn’t and it’s doing what I want it to do.
Could it be better? Oh yeah. And that is the challenge.
Thanks for stirring the country, Chris.
October 18, 2011 at 8:59 pm
Chris, this post is so full of lazy horse-sh*t, it’s coming out of your behind.
I’m very curious about your research methodology because my sense is that you are simply throwing out your opinion without any hard data backing it up. And this approach is becoming endemic for the entire social media consulting industry.
How do you measure whether a Facebook page has “failed.” Are you speaking directly with clients of agents or prospective clients who view Realtor Facebook pages? If so, what are those folks saying? Have you done any focus groups? Surveys? Any type of legitimate market research?
So what if there isn’t a “sufficient” level of “engagement” on an agent’s Facebook page? Does the average potential client care or even notice or even know if a page is sufficiently engaged? Again, where’s the data?
What about the flip side? Don’t you think that a prospective client will wonder why an agent has a blog but not a facebook page? Doesn’t not having a facebook page, in and of itself, give the perception that the agent is not tech savvy? Isn’t there value to a listing client to have their listing on a Facebook page, even if simply to show that the agent is trying to market across all channels.
I know what the tech savvy agents are saying — most are know it alls — but they are not the relevant audience. Ask the people who matter, then write about it. Please. Thank you.
October 18, 2011 at 9:40 pm
Rich I find it ironic that the two rudest comments on this thread are both from people who are social media consultants. I understand that this defies convention wisdom. Most really great ideas do.
I would love to expand further and provide more of the specifics you seek, but your lack of tact in your opening sentence won’t allow me to continue. Thanks for stopping by.
October 19, 2011 at 4:58 am
Chris, I think we can disagree without being nasty. I am curious about the specific nature of the article. I have sat in your presentations on social media and I do know you are (ostensibly) reversing your stance on the Facebook fan page.
But even though you explained that the Business Page specifically has been your focus and the past, and therefore why it is the focus of the article, wouldn’t deleting an old abandoned blog be equally, if not even better advice?
And why wouldn’t you just tell people to bust a move, re-engage and stop thinking that their page will get better with age and inactivity? If there is one thing I have learned is that people are watching. They lurk. There are people out there that might have a breakthrough if they worked their page, and some of them might lose face if the page were deleted.
Again, I see your overall point, just not super sold on the conclusion.
October 19, 2011 at 7:43 am
I don’t see this being a very controversial position.
If you have Facebook Page and it’s not working or you’ve abandoned it…you should get rid of it.
I would estimate that I visited over 1000 Real Estate Agents Facebook Pages over the past 12 months. Most of them would fall in this category.
It takes guts (and brains) to admit when your wrong and move on.
I’m not buying this argument that a Facebook Page with little engagement and activity has value.
When did the bar get set so low? When did mediocrity become acceptable?
I have no interest in uninspired work.
I’ve seen businesses do amazing things with their Facebook Pages? Why can’t we do that?
We should pursue EXCELLENCE in everything we do.
“If Not Excellence, What? If Not Excellence Now, When?” – Tom Peters
October 18, 2011 at 10:39 pm
I wonder, Rich, how much of legitimate market data you have access to. I found a total of two facebook pages in your portfolio, not sure if that’s sufficient to judge any success or lack their of, or monitor engagement metrics.
But all that aside, your comment may have had some merit if you didn’t feel the need to use words that require asterisks to get your point across. It’s a shame, really, when what could be a meaningful discussion turns into this. Strangely, tends to happen a lot when a vendor who assumes the post is an attack on their business & livelihood and proceeds to aggressively pee all over something that was never at stake in the first place.
October 18, 2011 at 11:07 pm
The irony of all of this Inna is that I was soooo tempted to provide specifics about my personal Facebook Page successes which probably would have kept comments like his from coming in. I made a decision that the purpose of the post was not to reflect on what I have been able to accomplish via FB but rather to look a very big issue dead in the eye and man up! Thanks for always having my back.
October 19, 2011 at 9:15 am
The advice, Rich, is really pretty simple… stop doing stuff that doesn’t work. I’m not sure how much hard research that little piece of truth needs.
October 18, 2011 at 9:26 pm
Chris, I completely understand what you are saying and agree! I find that the majority of Realtors are just looking for that “magic pill” for their business, so they dabble with Social Media(because they were told they needed to). The problem is that they rarely have any sort of strategy for their own business, much less, Facebook. Advertising a Facebook page on your business card or website that hasn’t seen an update in 6 months is ridiculous! The internet is a powerful tool. But just as a good web presence can secure you new business, a bad web presence can talk someone right out of using you!
October 18, 2011 at 9:36 pm
Thanks Joe it is amazing how many think I am crazy here.
October 19, 2011 at 1:07 am
I agree with everyone who is in agreement with those who agree with all that is agreeable.
But I would add this: few if anyone wants to friend and follow a real estate agent or brokerage. Let’s remember that this profession ranks on poll after poll as the least trusted and least prestigious.
Granted, real estate provides a valued service, but so do sanitation workers, insurance salespeople and accountants. If these individuals had Facebook business pages would you follow them. Odds are, no.
Chris’s strongest point alludes to volumes of obnoxious advice pushed out to agents from people with no marketing and branding backgrounds. Their only qualification – a deep desire to build their personal celebrity pushing trendy actions sans any smart strategy to make those actions work. The handful of real estate pages that do work belong to people who have overcome the big obstacle and got people who naturally don’t want to engage with a real estate person or company to engage. Those of you who succeeded are rare, dedicated and smart. These are not attributed or disciplines that can be taught en masse.
This piece is a clear wake up call to not only delete assets which you’ve neglected in an effort to protect your brand but to also refrain from getting suckered into doing other things that are being evangelized by non experts that you can’t nail without skill, talent ands dedication and ultimately become another asset you create and in time, abandon.
Well done Chris and everyone else. This was a very enjoyable discussion to follow.
October 19, 2011 at 9:07 am
Marc,
“Let’s remember that this profession ranks on poll after poll as the least trusted and least prestigious.” These are the words that drive me, every single day.
Thank you for being a voice in the wilderness that continues to bang this drum…my drum…our drum.
Raise the Bar,
Michael
October 19, 2011 at 7:26 am
I agree! I never thought FB for Realtors would produce clients but I reluctantly joined in. The majority of Realtors are not writers and we do not have the time or inclination to blog or keep up with all the new things we should be doing on the internet. It’s also not smart to hire people to do things you do not understand because you don’t know if you are wasting your money or not until you get no business from the huge expense. What’s a Realtor to do?
October 19, 2011 at 8:30 am
This is AWESOME! Since all of you guys are deleting your pages their will be less competition!! LOL
October 19, 2011 at 11:15 am
Chris,, Inna et al. Sorry you feel I was being “nasty.” Mea culpa. I apologize. I suppose I could have used a better choice of words, but it was late and I was a bit punchy.
I was not in the least bit defensive about the post. I’m always up for a good debate.
I was a marketing major in college and worked in advertising before my current profession. We made decisions based on market research. Research, analyze, strategy, design/creative, then execution, then test to see if what we did works or didn’t work. Then back to the drawing board to revise, if necessary. The core principles of marketing 101 are not being done enough when it comes to social media.
What I’m concerned with here is an ongoing trend where social media “consultants” (myself included unfortunately) provide opinions not backed up by actual data from the relevant market. Chris’ reaction to use his own page’s success as an example is Exhibit A to my argument.
It doesn’t matter what Chris or Jimmy or Inna do on their page. That’s not the market here. They are web/social media consultants. They know what works best to get their own demographic — tech savvy agents — to look at their stuff. The consumer market, however, is different and far less savvy.
Agents deserve to hear from actual clients and prospective clients who don’t look at social media through the skewed eyes of a social media consultant. You guys don’t look at this stuff like “normal” consumers. I’m curious when the last time one of you had an in-depth conversation with an actual buyer recently? What did they say?
I wish I had the financial resources to do a large scale study on consumer behaviors in the real estate social media space, but I don’t.
Perhaps Inman News could commission the first and preeminent study on real estate consumer behavior using surveys, focus groups and other time-tested marketing research techniques. We may be very surprised at the findings. Or we may not be. At least we would know instead of saying pithy things like Jeff’s “stop doing things that don’t work.” It’s the what and why it doesn’t work that’s important.
I’ll try to be better behaved in future postings!
October 19, 2011 at 11:30 am
“The consumer market, however, is different and far less savvy.”
The average age of a first time buyer is 30.
50% of the buyers are first time buyers.
As a 32 year old I would have to say you are wrong here Rich.
My research on this is having lived 31 previous years
October 19, 2011 at 12:46 pm
Chris, I have to tell you, I’m seeing a pattern of narcissistic viewpoints from you.
I am age 32. Therefore, I am like every other 30-something in America. Any first year law school student could blow a hole in that logic.
You may want to think of yourself as an Average Joe. But you aren’t when it comes to this stuff. Christ, you are perceived as one of the foremost social media experts in the country.
You are falling into the Ad Man’s trap of thinking that everyone thinks and views the world as you do. They don’t.
I can easily say the average middle class 30 year old living in middle America is less tech and social media savvy than you.
I would sure hope so, or else why is everything listening to you?
October 19, 2011 at 12:49 pm
By the way Chris, I love your stuff and I think you are great. Don’t take any of what I say personally. I just want to make you think.
October 19, 2011 at 2:13 pm
All of my friends had Nintendo’s Rich. Not just me. I thank you for the compliment I would counter that my perceived expertise is because I work hard and understand marketing, sales and branding, not Facebook. The sooner folks look beyond the platforms and into the strategies we will continue to fail and I will continue to recommend that those who are move on to something that works.
October 20, 2011 at 7:37 am
Tecmo Bowl, all the way!
October 19, 2011 at 12:54 pm
Rich – glad you apologized, so that’s that. On the other much more important stuff, i can’t speak for Jeff or Chris, so you’ll only get my perspective here. I am not a social media consultant, whether for real estate folks or anyone else – I own a small full service marketing firm where we get to do pretty much standard agency stuff for clients who find us. The way we do this is to look at every single endeavor or campaign we are thinking of for any of our clients from that coveted consumer perspective, figure out who and where the target is and the LEAST expensive effective way of getting to that target demo.
Consistent and well executed efforts will generally help establish the brand/name/persona or what have you, whereas crappily executed efforts tarnish it. That’s marketing 101, Rich. Anything you do that does not ADD to your brand’s goals and its positive perception detracts from it. For me, as a consumer, a neglected or really lousy (re:ugly, boring, bizarre, too salesy etc)business page is akin to a vistaprint designed business card or one of those godaddy built websites. To a consumer, you lose credibility every time you half-ass something, while you are possibly learning, and tweaking and attending seminars. The only difference between a business card and a FaceBook page in this instance is simply that one you still must have, and so it makes sense to work at it, hire it out, get it perfect or at least good enough to not be offensive. With a Facebook page – you don’t need it, unless you can be great at it, and unless your specific target market demands that you have one to be in the running for the gig.
October 19, 2011 at 6:34 pm
No way I’m deleting my page, because it does a great job of driving traffic to my blog. But I make a point of posting almost everyday. Abandoned pages remind me of agents who used to try geo farming with postcards only to give up after two months ‘cuz they had no closings from it.
October 20, 2011 at 7:58 am
I know that many people think about deleting their page especially when you see stats like this: http://goo.gl/3939p. Facebook Edgerank really plays a major role these days and understanding how it works (http://www.likeable.com/2010/09/get-engaged-to-facebook-using-their-news-feed/) can help you discover the best times to post for your particular audience. So I agree some people may need to delete their pages if they are not willing to put in the energy to find their specific strategy but not everyone.
October 20, 2011 at 8:35 am
Thanks for stoping by Naomi. If by suggesting deletion I end up causing many to treat their page and audience better it is certainly still a win.
October 27, 2011 at 2:54 pm
Wow. This article has quite loud opinions. I confess, I did not read them all, otherwise I would probably find the answer to my question: is there hope for a failed page? Should I start over? Does it really hurt my business?
Thanks for you insight.
October 30, 2011 at 8:57 am
Excellent post, and interesting to see all the comments and responses
But I think we will keep our page for now… We are updating it on a regular basis and getting good traffic to our website so no delete for us..
November 30, 2011 at 11:47 am
Thanks! I did it! I agree – no nothing. It had become too laborious and was dead. I took the final stab and “kilt” it for good today! Whew!
December 6, 2011 at 12:31 pm
I am completely guilty of this with our old company. These Facebook pages are easy to forget about after a while when you have what seems like more important things to do. Now that we changed company names and the structure of the company, I feel silly for not using the Facebook page to it’s full potential before. It is a major part of our marketing campaign and brings in many qualified buyers for our properties.
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