[Facebook Interview] How Real Estate Agents Can Increase Their Business Using Facebook
Backstage at Real Estate Connect NYC, we had the opportunity for a unique one-on-one interview with Thomas Arnold, Client Partner at Facebook. Hear his unique perspective on how real estate agents can broaden their reach, expand their connections and drive more business.
Inman News CMO, Tracy Weir asks Thomas about the unique opportunities he sees for real estate professionals using Facebook. Did you know, we are only three clicks away from reaching a million people through some of the up-and-coming media options that Facebook has?
In addition, this past week, many users may have noticed a change to the layout of the image viewer on Facebook.
Underneath the likes and comments, are sponsored stories and advertisements, placed in a prime location for those flicking through your album to see.
This change appears not to have rolled out to all accounts so far – but it is something to be on the lookout for. Especially for anyone who pays for advertising on the site – it will be interesting to see if choosing an option on a photo (versus the news feed) will ever become an option. Facebook advertising is still, in my opinion, a great low-cost way to increase the number of likes to your business page. For sponsored stories, you can target friends of people who like your page – which can be a very powerful ad (seeing that your friend “likes” a page is compelling to “like” it yourself.
We’d love to hear about how you are using Facebook to drive your business. Leave us a comment below!
business planning, connect, facebook, Facebook business pages, slider, social media marketing
About Katie Lance
Katie Lance is the contributing editor of InmanNext, and the social media director for Inman News. She is passionate about all things social, from the direct impact it can have on an agent's success, to the powerful community social has enabled in real estate.
Facebook: http://facebook.com/InmanNext
Twitter: @InmanNext
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February 9, 2012 at 11:13 am
We work in our own “farm area” so international exposure is not important for us. We need to target the people living in our area. We have an area page and also contribute
to other area pages. Works for us. It can’t all be done online though. There is no
substitute for getting out there and meeting people.
February 9, 2012 at 6:15 pm
Thanks for the video! I really enjoyed the info about sponsored stories. I’m going to look into it.
Lisa with Lake Austin Real Estate
February 11, 2012 at 10:10 am
Posted some ads on the sponsored Facebook section; The ads appears to have limited sizzle. More inspiration and practice with different test scripts to get more like and traffic to increase the CTR.
It was also interesting to be permitted to select people who currently are not associated with my pages ( so new people only ) and a geographic limit to being within a proximity to Toronto
David Pylyp
Learning as fast as I can
February 11, 2012 at 11:26 am
Thanks for sharing! Provided me with more insight on how to improve my Facebook exposure!
February 12, 2012 at 8:32 pm
I would say that we need to be careful how much we use FB to generate business based upon FB’s own user policy: http://www.siliconvalleywatcher.com/mt/archives/2012/02/wow_facebook_ru.php
February 15, 2012 at 9:09 am
This is awesome. Thanks for sharing!
February 15, 2012 at 11:54 am
I’m finding it increasingly useful to use Facebook. Last year I managed to close 1 deal through Facebook advertising, which is ok but not great. This year I’m working with 2 clients already secured through my Facebook business page.