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The search engine optimization industry — and all those who closely monitor SEO news as part of their online business — was set in a state of natter due to some very interesting developments in the past few weeks. First, webmasters across virtually every vertical received notices through their Google Webmaster Tools such as: Dear [...]

As Google evolves and continues to make significant improvements aimed at providing a superior user experience, it becomes increasingly difficult for real estate professionals to keep up with all the changes on how data is presented to searchers. However, a significant modification — and one on which webmasters should be diligent to act upon — [...]

With algorithms evolving, changing how much weight is given to different metrics, one constant remains: Link-building is critical in ranking well in the search engine results page (SERP), particularly so in highly competitive markets. Yet many people ask why links are so important, what makes a good link, and how to get links. So with [...]