Would you vote for your own website in an election? Internet marketing, email list building and social media have become critical to the modern-day election process. Regardless of where you stand on political issues, a lot can be learned right now from Washington when it comes to online marketing. I was listening to one of [...]
Author Archives | Chris Smith
4-Step Video Editing Tutorial for the Technically Challenged
May 10, 2012 | 0 Comments
Part Two: Adding Videos, Pictures, Text, Maps, Transitions and Music
Part Three: Trimming a Video
Part Four: Exporting and Sharing Your Videos the Right Way
So what are your thoughts on editing your own videos using Stupeflix?
Will they be "professional" enough for today's online consumers?
If you need help setting up a YouTube Channel or with ideas for types of real estate videos that work, both can be found here.
If you would like me to do another article on a more advanced video editing option, please let me know below.
Just the thought of doing your own video editing can be overwhelming. Stupeflix, a Web-based and YouTube-integrated video editing software, makes this once seemingly impossible task very doable for the masses. Even the most technically challenged marketers can now edit video with just a few clicks. Below, I dissect Stupeflix Pro. This is their business-level, [...]
Sawbuck Hits a Home Run With HomeSnap
May 4, 2012 | 3 Comments
Take a picture of a home. Get all the publicly available information instantly on your phone. Listed or not, by the way. That was Guy Wolcott’s goal when he built HomeSnap. I have to say, he pulled it off quite nicely. Hundreds of thousands of “snaps” later, the iPhone app is a big hit with [...]
Trulia Launches Geolocation Mobile Ads For Agents
May 3, 2012 | 7 Comments
Trulia wants your phone to ring. That’s why they are launching a new ad platform that will enable you to place mobile ads on the site’s most highly trafficked pages, including the previously off-limits map view page (below). Until now, consumers could only contact an agent directly if they were on specific property’s [...]
Spot-On Connect: A WordPress IDX That Works With Any Theme
May 2, 2012 | 2 Comments
The mass migration to WordPress seems to have begun. Agents and brokerages are dropping their templated/brochure sites for the flexibility of WordPress at a rapid pace. Many companies focus on design and templates. Spot-on Connect wants you to be able to use its IDX plug-in no matter who you choose to buy your site from. At Inman [...]
[Webinar Recording + Slides] Social Media Spring Cleaning
April 30, 2012 | 0 Comments
Feeling overwhelmed online? You are not alone. In this webinar, sponsored by Lowe’s, you will learn how to reduce the level of noise in your online world. The following topics are covered: Eliminating subscription emails with ease Controlling the notifications and alerts on your smartphone Streamlining your Facebook experience with Lists and Favorites Twitter lists [...]
Are Your Clients Real Satisfied? You Probably Have No Idea
April 26, 2012 | 1 Comment
Real Satisfied was built to make brokerages better by collecting data on their behalf. It collects data (as a third party) that many agents and brokerages simply do not. At our recent Inman News Demo Day I spoke with Jeff Turner about the software and why it should be a part of every broker’s business model. Are [...]
17,000 Realtors Now Using Open Home Pro – Powerful Trends Emerge
April 24, 2012 | 7 Comments
Andrew Machado built Open Home Pro to solve a big problem for his girlfriend. Week after week she would come home frustrated after her open houses ended. Apparently, MickeyMouse@AOL.com is not a real email address. Some 17,000 registered users later, all on the iPad by the way, Andrew obviously solved a problem for more than just [...]
Why Doesn’t Your MLS Have an App Yet?
April 18, 2012 | 6 Comments
More than 25 billion applications have been downloaded in iTunes. So why doesn’t your MLS have one? MLS-Touch built an app that brings the critical features an agent in the field needs to the iPhone and iPad. Now it just needs the MLSs to buy in, often a difficult task for software companies seeking precious [...]
Beautiful Seller Pricing Reports Consumers Can Actually Trust
April 17, 2012 | 6 Comments
Can an algorithm create a price reduction? LeapRE sure thinks so. The goal of their new software is to remove the salesperson’s opinion regarding price adjustments after the home is listed by the agent. LeapRE builds “pricing reports” for the consumer, on behalf of the agent, by curating several inarguable data points. LeapRE presents to the home seller [...]




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May 16, 2012 | 0 Comments