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You’ve heard it … “Social media is just a tool.” “It’s how you use it that matters.” And all of the other metaphors and similes about social media. But I’m here to break the news to you: Social media is not a tool. If it is “social,” how can it be a tool? How do [...]

Did you watch “American Idol” this week? A great example of pain aversion was documented right in front of your eyes. Let’s chat about pain aversion today; it’s important to be aware of pain aversion in yourself. And to recognize it in others. What is pain aversion? It’s putting off something that might be a [...]

Lead generation is important. But do you know what can kill all your hard work of lead generation in a blink of an eye? Failure to simply respond fast enough. Can consumers be so persnickety? You have the best website. The best content. The best IDX. You came to Agent Reboot and watched me share tips on [...]

Mr. Martin slept quietly in bed. His wife, Dorothy, and her followers, known as “The Seekers of the Seven Rays,” sat in the living room. They sat in the living room waiting to be picked up in flying saucers by extraterrestrials, known as The Guardians from the planet Clarion. A spokesperson for Dorothy, Dr. Laughead, [...]

I did a post about A/B Split Testing Landing Pages awhile back, so I thought I would take it to another area of business you should look to tweak with some A/B Split Testing. Your EMAIL. EMAIL doesn’t get much love nowadays, with all the social networking taking place, but what I’m discovering for my [...]

If you’re into marketing and internet marketing especially, you have to have heard about A/B Split Testing by now. Steve Pacinelli, Co-Founder of TechSavvyAgent.com speaks about A/B Split Testing at every Agent Reboot Event. So, even though we are hearing about A/B Split Testing, and people are talking about A/B Split Testing, the truth is, [...]

Another social network? Really? Do you need another one? Maybe you do, but I don’t. Not just yet. In this video, I share why Google Plus is a negative for your productivity…at least for the moment. Can’t see the video, click here. It seems like Google Plus is catching on. They are growing faster then [...]

A challenge that I hear from real estate agents often is “When am I suppose to do all this blogging, technology, social media, etc?” And it’s a fair question. You are not a TV show producer, an author, a social media manager…You are a real estate agent.  So how do you make time to implement [...]

Technology has made many things simple. It’s much easier and quicker to communicate, to find information and share content today.  Technology also adds an element of distraction and complication to your life also. It’s a Yin Yang Effect.  

The key to using technology for productivity is to stay aware of how you are using technology.

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