InmanNext

Neither does Twitter. Neither does Foursquare. Neither does any other social network. None of the social networks work. What works is you. You do the work. The networks simply provide some sort of outlet or platform to do whatever it is that you’re doing there. So when people talk about “Hey is Facebook working for [...]

Mobile is important. Lots of people use mobile. Mobile technologies are closely tied to location and locative media. It’s easy to get all excited about mobile and the potential it might have for your web presence. But the truth is, that how people use mobile is different in every market and within markets it can [...]

There are tons and tons of “Top Ten Apps” lists out there. If you purchase and download them all then your phone is probably a cluttered mess. Here are some tips to help you cull out the list. Maybe you can apply it as preventative medicine to keep you from downloading a ton of apps [...]

Yesterday my Lytro camera arrived. This camera is based on a different model of operation than all cameras that precede it. I won’t bore you with all the geeky science (though I really really want to). The end result of that science is that you can focus a photograph after you take it. Being able [...]

A recent iPhone image-creation toy I’ve been playing with is Cinegram. It generates images that are somewhere between a photograph and a very short video clip. They look like this: The file format is the ancient animated GIF that has been with us since the dark ages of the web. This has the advantage of [...]

  There a ton of built in reports in Google Analytics. And all of these reports have their uses for drilling down into what is really happening on your website. But if you want to stay focused on what’s important to your business, then you’ll want to set up some custom reports. I’m going to [...]

There. I’ve said it. It’s something you’ve known for a long time too. The reason your Google Analytics dashboard is useless is that it’s filled with charts and stats that: Aren’t directly connected to your bottom line. Measure things that are too expensive/complicated to change. Don’t measure things that are relevant to your business. The [...]

A lot of people run their websites on WordPress. It’s a great content management system that removes hours of headaches for web builders and their clients. But the downside of being popular is that, just like high school, it makes you a target for all sorts of unpleasantness. Sure WordPress is “87.4% secure” right out [...]

Some people are able to really get a lot from conferences. Other people are totally overwhelmed by events–all those tracks and speakers and parties and lists and where does the time go? I’m going to share a way of breaking down conference events that will help you be less overwhelmed and get the most out [...]

I’m a geek. I like to make stuff, tweak stuff and I love to read. When thinking about the future and how technology and society interact, novels are often as useful as any pundit. Sometimes even more useful. This is because a good novelist takes the time to imagine not just technology, but how people [...]