InmanNext

One of the dirty little secrets that nobody tells you about in building a new website is that the older your current website is, the more difficult it can be to manage all of your valuable content and move it to your new website. For lots of good reasons (Google, anyone?) it is completely worthwhile [...]

Have you ever had this conversation? Potential Buyer: “It shows here that 1206 Parker lane is listed for $205,000.” You: “I’m sorry, that home was sold 3 months ago; I’d be happy to send you some similar homes that are nearby.” Potential Buyer: “I wish you real estate folks would get your act together – [...]

At the GoodLife Team, people ask us regularly about our technology and how we use it to do everything, from managing our business to generating leads.  One of the most interesting ways that our technology shows up is how we use it to keep our brand promise to customers.  What we’ve learned from this experience [...]

Part One: Email Infrastructure Your lead generation efforts will be ineffective if you can’t communicate with your potential customers.  Unfortunately, I know there are many customers not receiving your emails from some of the common tools in real estate.  Having confronted this problem directly, I’m sharing the steps to improve your email delivery so you [...]