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Facebook’s Timeline for Businesses is giving brands the much-needed shot of adrenaline they need to refocus on building their professional presence on the world’s most popular social networking site. The creative, inspired and innovative among us will rejoice in all of the new ways that Facebook allows you to share your story. Migrating to Timeline [...]

Facebook is noisy. Since the recent changes to Facebook’s news feed, many businesses have reported a significant decline in the impressions and engagement they are getting from their posts. The chart below represents the findings from a one-month study by EdgeRank Checker. The study concluded that the average page reported a decline in impressions, likes [...]

Over 600,000 Facebook Accounts are compromised each day.¹ Security tends to be an afterthought for many people who are using Facebook, until this happens (see below) The obscene photo above was posted by an unsuspecting user whose account was hijacked by a virus. In this article, I’ll walk you through how to set up your Facebook [...]

On October 19th, The Geeky Girls launched a contest to give away a prize to their top fan. How did they do it? They stirred the pot They announced the contest (on their blog) They posted it on Facebook They stirred the pot some more They kept their fans up to date with results They [...]

 “The name of the game is engagement, reach, amplification.” (Tweet This) Facebook has just introduced their latest version of Page Insights.   With Pages Insights, you can: Understand the performance of your Page; Learn which content resonates with your audience; and Optimize how you publish to your audience so that people will tell their friends about [...]

What is Timeline? Timeline is your new Facebook Personal Profile. You’re going to love it. How to get Timeline Right Now: Timeline will be available to all users in the coming weeks. Thanks to an excellent article written by Techcruch.com, you don’t have to wait. Follow these steps: 1. Log into Facebook 2. Type “Developer” [...]

Subscribe Button Overview: Facebook’s new subscribe button allows users to subscribe to public posts from non-friends and business profiles.  Additionally users can control the amount of information they receive from their subscriptions. Users can also subscribe to their friends updates.  They can also filter how much information they receive from their friends – All Updates, [...]

  There are over 550 “365 things to do in (Insert Town)” Facebook Pages. Many saw the success of people like Maura, Dale, Stacie and Kristy- thought to themselves, I could do that. They were wrong.   What we are left with is a graveyard of abandoned Facebook Pages. Finding Inspiration In my guide, 7 Awesome Facebook Pages, I profiled a Canadian Bank that takes [...]

Each of us has ~5,840 waking hours each year.  Assuming we work on average 50 hours a week, we are spending 2,600 hours per year working. Like it or not, work is a large part of our lives. Many Realtors struggle with the issue on whether or not we should separate our personal presence on [...]

Being creative is hard. Have you ever shared a piece of content that you thought was very valuable, yet nobody responded? How we share content is as important as what we share. I’ve compiled a cheat sheet for you to help you come up with new ideas for content, as well as creative ways you [...]