Author Archives | Joel Burslem

About Joel Burslem

Joel Burslem founded the Future of Real Estate Marketing (FOREM) blog. He now works with 1000watt Consulting, a full-service digital marketing, branding and new media agency for the real estate industry. http://1000wattconsulting.com Twitter: @jburslem

The New iPad: Rethink Your Website for High-Resolution Screens

by Joel Burslem

March 19, 2012  |  11 Comments

Originally Posted at:http://1000wattconsulting.com/blog/2012/03/what-the-new-ipad-means-for-real-estate.html A couple of thoughts on Apple’s new iPad, which became available for purchase March 16. Start rethinking your real estate website for high-resolution screens tablet image via Shutterstock The iPad is now shipping with an insane 2048-by-1536-resolution “Retina display” screen. That means the pixels on the tablet’s screen will be virtually indistinguishable [...]

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Thoughts on Apple’s iPhone 4S Announcement [OPINION]

by Joel Burslem

October 5, 2011  |  16 Comments

Like millions of other geeks yesterday, I tuned in to the liveblog coverage of Apple’s iPhone event. Last night, I watched the event in its entirety and I have to say I’m pretty excited by what I saw. Let’s get a few objections out of the way first, though: Seems like we’ve been waiting for a while… [...]

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To iPad or not to iPad

by Joel Burslem

August 9, 2011  |  7 Comments

That is the question. More often than not these days, after long day of meetings with clients or after I’ve finished speaking at an event, someone pulls me aside in the hallway. After a few furtive glances, they lean over to me and confess… “I don’t have an iPad yet. Should I get one?” It’s [...]

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Mobile Nation – Just the Facts

To set the groundwork for this column on mobile technology, I’d like to start by laying all the cards out on the table. To give you a big picture of what we’re staring it, a clearer direction of where we are and where we may be headed. People are buying smartphones more than any other [...]

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On My Phone: 5 Great Apps You May Want to Try

Over the coming months I plan on highlighting a bunch of great apps for real estate agents. To whet your whistle in the meantime, here a five apps that have a permanent place on my phone right now. Ban.jo Ban.jo has been called “social sonar”. Log in with your social network accounts (the app supports [...]

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Virtual Tours and Video Go Another Round

by Joel Burslem

December 17, 2009  |  9 Comments

A couple of years ago I postulated that video would eventually kill the virtual tour (see Inman Connect Highlights Real Estate 2.0) – and, for the most part, that seems to have happened. The seemingly ubiquitous (at the time) 360 spin-and-puke photo tour has largely been replaced these days by Ken Burns-like slide shows and full [...]

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Lifestreaming, Location and Video Come Together… Finally

by Joel Burslem

December 9, 2009  |  4 Comments

On the iPhone at least. Android and other smartphone platforms have had livestreaming video apps for a while now. But the tide has finally turned in the favor of iPhone users too – as Ustream has finally had its app approved for distribution in iTunes (app store link). For me, this release culminates three of [...]

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Coldwell Banker Helps You find your “Dream Home”

by Joel Burslem

December 3, 2009  |  10 Comments

Coldwell Banker introduced a fresh take on real estate search today with the launch of its new web site at beta.coldwellbanker.com. Besides a tarted-up user interface, the new site offers a couple of intriguing new ideas that I think push the innovation needle in the right direction. The first of which is the new site [...]

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Corcoran Launches New iPhone App… Gets Arty

by Joel Burslem

December 1, 2009  |  5 Comments

New York-based broker Corcoran Group has launched a new iPhone application to help real estate consumers connect with properties. The app is very well executed and joins StreetEasy and Redfin as among my favorite real estate apps. [youtube]http://www.youtube.com/watch?v=hb91e0jqQIk[/youtube] To promote the new app, they commissioned Swedish artist Kari Modin to illustrate the key features of [...]

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$100 off Registration for Real Estate Connect

by Joel Burslem

November 24, 2009  |  3 Comments

Great news. The deadline for early bird registration for next year’s Real Estate Connect conference in New York has been extended for another week. Plus if you register use the coupon code FOREM and you’ll save an extra $100. Connect is by far the leading technology conference in Real Estate. There’s always a fantastic line-up [...]

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