Author Archives | Katie Lance

Katie Lance

About Katie Lance

Katie Lance is the contributing editor of InmanNext, and the social media director for Inman News. She is passionate about all things social, from the direct impact it can have on an agent's success, to the powerful community social has enabled in real estate. Facebook: http://facebook.com/InmanNext Twitter: @InmanNext

Are You Ready for Your Agent Makeover?

by Katie Lance

May 15, 2012  |  2 Comments

We all get stuck in a rut. Same hairstyle. Same clothes. Same website. Same old, same old. But doing the same thing expecting different results is insanity! I am really excited about a brand-new nationwide sweepstakes that HomeFinder.com is launching today on May 15. It will give five real estate agents (chosen at random) a [...]

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[WEBINAR VIDEO] Instagram for Real Estate Pros

by Katie Lance

May 14, 2012  |  1 Comment

Just how big is Instagram? In the first 12 months, Instagram acquired 12 million users. In the first two years it acquired 30 million users. And now, as of May 2012, it has 50 million users. There are hundreds of photo apps, so why has Instagram been so successful? And the bigger question is how [...]

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Are You Digitally Overconnected? A Story About Going Off the Grid

Three days. Seventy-two hours. Unplugged. Off the grid. This past weekend I traveled to Tucson, Ariz. Those who know me know I travel very frequently for Inman. I travel to all of our Agent Reboot events around North America, both Connect events, many association and brokerage meetings, and more. But this trip was something different [...]

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[INTERVIEW] One Brokerage’s Idea to Build Buzz by Giving Back

When is the last time you did something BIG in your community to raise money for a good cause, to build your brand and to get some great BUZZ about your company? In this day and age, we are all subject to information overload. It takes a lot to stand out, and LIVE Urban Real [...]

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Homebuyers: Scrap the Scratch Paper

by Katie Lance

April 25, 2012  |  2 Comments

Good-bye scratch paper notes. Hello i-phone app. House Hunter by Cre8tive Apps aims to simplify the homebuying experience for the consumer. The app helps buyers identify, weight and track house features that are important to them. The app prompts buyers to score the amenities that matter to them. The info can then be shared with [...]

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Anatomy of an Agent: Interview With the Seattle Divas

by Katie Lance

April 18, 2012  |  6 Comments

I had the pleasure of meeting with Kim V. Colaprete and Chavi M. Hohm, two of the three members of Team Diva Real Estate, before Seattle Agent Reboot. They were recommended to me by Coldwell Banker Bain as a team that is doing a great job online building relationships and generating business. After chatting with [...]

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[VIDEO] Social Media Is Changing the Face of CRMs

by Katie Lance

April 16, 2012  |  4 Comments

“A CRM system with no data is no good!” I had the chance to interview Ed Kohler, Director of Strategic Internet Marketing and Development, of WhereToLive.com, which was featured as one of the companies we met at Inman News’ first-ever Demo Day. I had heard of WhereToLive.com but wasn’t completely familiar with their system until [...]

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[VIDEO] A Tool That Answers the Buyer Question, ‘What’s Next?’

by Katie Lance

April 6, 2012  |  2 Comments

The ABC Tool launched at Real Estate Connect SF 2011 during Start-Up Alley and was one of participants in our first-ever Inman News Demo Day. I had a chance to interview the founder, Michele Serro, during Demo Day. She talked about how The ABC Tool is evolving and how it is launching a new version [...]

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[VIDEO] How to Measure the Value of Social Media Using Google Analytics

by Katie Lance

March 29, 2012  |  3 Comments

In the past it was a real challenge to monitor the effectiveness of your social media and blogging efforts. Google recently announced some new additions to Google Analytics that can help you track the “shareability” factor of your posts. You can now view which posts on your site get shared via email, Facebook, Twitter and other social [...]

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[VIDEO] Quick Tip: How to Use Facebook’s Close Friends List

by Katie Lance

March 22, 2012  |  1 Comment

Do you find yourself overwhelmed by the number of people and pages in your news feed on Facebook? Do you have a handful of people you truly want to keep in touch with or get to know better? Facebook friends image via shutterstock In real estate, consumers typically spend 12-18 months searching for a home [...]

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