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Part 2: Smarter Homes Why ‘The Internet of Things’ Begins at Home “Humans are inherently inefficient creatures. We leave lights on needlessly, keep the home thermostat cranked up with the windows open, and forget to turn off our televisions when we leave the house. And despite the advances in computing power over the past few [...]

Part 1: Energy “Our situation is perilous, but we still rocket upward, almost blindly tethered to the indescribable creations of our dreams, speculating on extinction, yet hoping for our promised future.” Eco Ali: “How Dependent Upon Technology Do You Believe Human Beings To Be?”  One of the key phrases associated with the real estate industry [...]

Prologue: The Death of the Land Mine-Detecting Flower “As we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.” Nicholas Carr: Is Google Making Us Stupid? (The Atlantic) Land mine-detecting flowers Several years ago, Danish biotech company Aresa began to develop a [...]

Some thoughts on the economics of good looks “If people think Jane is beautiful, and she is very organized and somewhat generous, people will see her as more organized and generous than she actually is.” Professor Jeremy Biesanz, University of British Columbia, Psychology Today  In a sales-driven business like the real estate industry, we all [...]

 “AeroShot Pure Energy Launch at The Lab Store in Paris, France” (October 2011) “Is caffeine addictive? Certainly, it produces tolerance and withdrawal symptoms if it is stopped abruptly. But even though it is the most widely used drug in the world, few caffeine users exhibit signs of serious addiction — namely, compulsive drug-related behaviors despite [...]

 Coldwell Banker Holds a Mirror Up to Its Customers Coldwell Banker’s TV Spot: “The Value of a Home” The best types of marketing always reframe conversations around brands and ideas. They shift discussions away from products that fail to serve the customer, inspire behavioral market shifts, and perhaps, most importantly, encourage us to achieve the [...]

“Overconfident professionals sincerely believe they have expertise, act as experts and look like experts. You will have to struggle to remind yourself that they may be in the grip of an illusion.” –Daniel Kahneman: “Don’t Blink! The Hazards of Confidence,” The New York Times, Oct. 19, 2011 As the Web deepens its embrace of social [...]

The need to inspire action in the mind of the digital customer “The more marketers can evoke social actions, the more likely it is that their wonderfully crafted narrative will stick to people’s screens.” –Steve Rubel, “Why Marketers Must Think in Verbs or Face Increasing Irrelevance” (Ad Age). Looking around real estate syndication portals is [...]

Why the ‘destination web’ is no more, and how ‘nowness’ has transformed the Internet Dear Sophie – Video “In the initial design of the web, reading and writing (editing) were given equal consideration – yet for fifteen years the primary metaphor of the web has been pages and reading. The metaphors we used to circumscribe [...]

Timehop’s ‘curiously powerful daily jolt of reminiscence’ “This doesn’t fulfill a need, it’s just an incredibly pleasurable product” – Jonathan Wegener, Tech Interruption Podcast, December 2011 Looking beyond the check-in is often a struggle for those in the real estate industry, who’s only real exposure to location-based services such as Foursquare has been through the [...]