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Let’s talk about QR codes. Let’s forget that they’re trendy. Let’s forget that they’ve been the subject of much buzz. Let’s forget that the instructor in the last class you took at your local Board or most recent conference told you that without QR codes you will be left behind in the virtual dust as [...]

There was a time in the not-too-distant past that I was afraid of video. I have some very good friends who made it look so easy (I’m looking at you, Brian Copeland and Dale Chumbley), and I thought I would rather refrain from doing video altogether than put out videos that couldn’t match up to [...]

This is Part Two of a two-part post. You can read part one here and then read on for more of what we REALTORS® can learn about social media from an author, a pastor, a news parody digital director, a rock star, and a news anchor. “Living in the Age of Social Media: The Good, [...]

This is Part One of a two-part post – click here to continue reading part two! An author, a pastor, a news parody digital director, a rock star, and a news anchor walk into an auditorium… Sort of sounds like the beginning of a long (and possibly confusing) joke, doesn’t it? Instead, it was the [...]

[Author’s Note: No doubt by now you’ve read Chris Smith’s article from earlier this week, “You Need to Delete Your Facebook Business Pages Immediately.” If you have yet to heed Chris’s advice and simply hit the delete button OR you took his instruction as a personal challenge to improve your Facebook Business Page, read on [...]

In may past life, I taught Freshman English Composition at Florida State University and then reading and writing to middle school students. When it came to writing, my students would get caught up in what to write about and how to get started. You are probably not much different from those students. When it comes [...]

Hotly-debated issues often have me feeling like a filmmaker for National Geographic or The Discovery Channel – I am the casual observer, wary of getting involved in the lives of my subjects, allowing them to go about their lives and their business without my intervention. We don’t always understand why they do what they do, [...]

Whenever I speak about social media in general and Facebook in particular — whether it’s at a national conference or a local chamber of commerce — I generally encounter two camps of people: those who set a lot of store by social media and those who don’t. Those who believe that Facebook is the business [...]

On February 17, 2010, I embarked on a year of insanity – at least that’s how I view it now, looking back. On that day, I started 365Atlanta.com. I didn’t stop to think that it would take over my life and consume me, cut into my personal time, my family time, my me time. I [...]