This is a sequel to a post I wrote in July 2011 called “The Hallmark of a Solid Branding Strategy.” In that post, I talked about the debate over production value within the real estate space. That debate continues, and I am wondering if the conversation hasn’t moved a few degrees from when I last [...]
Author Archives | Michael McClure
15 Lessons from ‘Rework’
March 6, 2012 | 3 Comments
Exactly as I Tweeted below, almost literally everything I do runs through Evernote and or Basecamp. I’ve already covered Evernote in this forum. Today, I’m going to shift gears and focus on Basecamp. Actually, not Basecamp itself, but the big takeaways from a book written by one of the co-founders of Basecamp, Jason Fried, called [...]
ICNY 2012 | Techs in the City
January 17, 2012 | 14 Comments
I had been home from Inman Real Estate Connect New York for all of 45 minutes – still exhausted, still exhilarated, my mind still buzzing from the electricity and the energy and the excitement, still horrified from the 90 mph-in-two-inches-of-snow cab ride home – and I got this Tweet from Laura Monroe: My first thought, [...]
31 Days of Re-Evaluation
November 28, 2011 | 14 Comments
As we recover from our usual Thanksgiving overindulgence, our thoughts naturally gravitate to “end of year” considerations and “what’s next” contemplations. And, for many in real estate, from now to the New Year represents what is traditionally the slowest time of the year. Reflect | Reconsider | Recalibrate So, that makes “now” the perfect time [...]
Twitter Timeline Undergoing Expansion?
October 27, 2011 | 3 Comments
#bbpBox_128986705486286848 a { text-decoration:none; color:#0164a1; }#bbpBox_128986705486286848 a:hover { text-decoration:underline; } Twitter quietly testing expandable timeline http://t.co/EAWiulSV October 25, 2011 5:10 pm via TweetDeckReplyRetweetFavorite @CNETNews CNET News It hasn’t been announced publicly yet, but Twitter is testing an “enhanced timeline” functionality that allows users to view various information (media, conversation threads, Retweets, etc.) inside the timeline [...]
Trouble in Google Plus-adise?
October 14, 2011 | 7 Comments
It’s not been a great week for Google+… OCTOBER 7, 2011 First came a report – “Failure to Launch: Google+ Growth Spurt Short Lived” – indicating that traffic on the new Social platform dropped fairly dramatically after a surge when the site went into public beta. Key excerpts: Although able to boast 25 million unique [...]
[DOWNLOAD] Ten Tools and Technologies You Need to Know About
October 3, 2011 | 9 Comments
All That Glitters Isn’t Gold I freely admit that I suffer from “S.O.S:” Shiny Object Syndrome. I – like many in the Social Media space, who shall remain nameless – are often drawn off course with the latest and greatest piece of technology. Like children around the fir tree on Christmas morning, we can’t wait [...]
6 Things You Should Be Using Evernote For Every Single Day
September 13, 2011 | 36 Comments
Back in January, I wrote a post about Evernote. I THOUGHT I KNEW WHAT ADDICTION WAS Here’s what I find interesting: I wrote that post before I was addicted to Evernote. Mind you, I THOUGHT I was addicted. But, at that time, I had no idea how much more that addiction could and would grow. [...]
Thought Leaders Drop Knowledge on Real Estate
August 30, 2011 | 6 Comments
I continue to be amazed at how often some of the best advice FOR real estate comes from people OUTSIDE of real estate. That is, OTV (outside the vertical). Here are three illustrations of what I am talking about. Exhibit A: Scott Stratten The first example comes in the form of a video from Scott [...]
Pizza? Chinese? Nope. Google!
August 23, 2011 | Comments Off
I’m not a great cook. And I work long hours. As a result, I get a lot of carry-out. I mean, a LOT. I love pizza. And Chinese. And Italian. Like most people, I love takeout because it’s fast, easy and convenient. But I have a new favorite takeout. Wait, make that a new favorite [...]




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May 7, 2012 | 8 Comments