Could you be more efficient with your time on Facebook and Twitter? As our social connections have grown to be borderline impossible to manage, new solutions are emerging to help us clean up the mess. Nutshell, a free tool offered by Constant Contact for anyone to use, will email you a daily summary of your [...]
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Rise above the noise with Facebook Groups
February 22, 2012 | 3 Comments
Facebook is noisy. Since the recent changes to Facebook’s news feed, many businesses have reported a significant decline in the impressions and engagement they are getting from their posts. The chart below represents the findings from a one-month study by EdgeRank Checker. The study concluded that the average page reported a decline in impressions, likes [...]
How to Make your Company a Social Media Powerhouse in Just Two Days
February 16, 2012 | 2 Comments
The majority of real estate companies are going about their social media strategies all wrong, or not at all. I talk to dozens of companies a day, and when I ask about their real estate marketing and social media culture, the main answer I get is, “What’s that? or “We don’t really ‘do’ social.” Even [...]
Do You Know Who’s Watching Your Videos?
February 15, 2012 | 4 Comments
What's important to me, as a social media strategist, is seeing common ground -- and as a Realtor, that should be important to you, too. What is the subject/title of the videos that are of most interest? Who are the most interested? How old are they? Where are they? How long did I maintain their interest? Is what I am conveying even worth the time and effort I am putting in? Those are all questions that can be answered quickly and efficiently through the YouTube Analytics. By looking at your most viewed (and least viewed) videos, you'll be able to gain a great deal of information as to what your audience is interested in (and disinterested in). In the video below, I show you how you can see all your viewing statistics and compare them to their respective titles.
The biggest thing I gained from these analytics numbers is how the title plays a huge role in how many views I get, and also how the age of your YouTube channel also plays a role in how many eyeballs you are getting -- just like the age of your website or blog has the same search engine optimization (SEO) effectiveness. What should you do with this information? Think about who you are wanting to target:
- Does your video title attract those targeted viewers?
- Does your video title truly describe what your video is about?
- Does your video truly answer the questions or provide the information that your target is looking for?
- Is your video created with the style that your audience would relate to?
Whether they are virtual tours of your newest listing or the proclamation of debunking third-party listings syndication, videos can provide excellent results on your website and/or blog. But do you really know who is watching your videos? Sure, you may have 324 views of your latest short-sale infomercial that you posted online, but wouldn’t it [...]
Nimble Review: Is This The CRM We Have All Been Waiting For?
February 14, 2012 | 14 Comments
Jack be Nimble. Seriously this one is good. Nimble, a social CRM from the founder of Goldmine, just added a new set of features and is quickly becoming my favorite new tool. I had created a Nimble account previously, which didn’t get much use, but I think they may have just hit the mass adoption [...]
How to Show the Love – A Valentines Post
February 10, 2012 | 2 Comments
Who knew something as simple as a heart could start a conversation on Facebook that is in excess of 200 comments. But why stop with the heart? There are even more fun ones but they only work inside of Facebook chat: smiley face : ) (no spaces) [...]
[Facebook Interview] How Real Estate Agents Can Increase Their Business Using Facebook
February 8, 2012 | 7 Comments
Backstage at Real Estate Connect NYC, we had the opportunity for a unique one-on-one interview with Thomas Arnold, Client Partner at Facebook. Hear his unique perspective on how real estate agents can broaden their reach, expand their connections and drive more business. Inman News CMO, Tracy Weir asks Thomas about the unique opportunities he sees [...]
How To: Instantly Locate Your Websites Backlinks On Pinterest
February 7, 2012 | 24 Comments
Pinterest isn’t going anywhere. The cork board social media site has become mass adopted and is quickly becoming a daily destination for millions of consumers. The popularity on Pinterest of stunning real estate photos as well as beautiful architectural content make it a great match for Realtors. One of the most important things to savvy web marketers [...]
Denver Area MLS Metrolist Severs Ties With Diverse Solutions
February 6, 2012 | 70 Comments
Denver MLS Metrolist has ended a more than four-year vendor agreement with Diverse Solutions. According to an email sent this morning to all MetroList members, agents who use Diverse Solutions for their MetroList IDX feed will have until April 2 to find another vendor. At that point, Diverse Solutions’ IDX will no longer work for MetroList members. MetroList [...]
[EXCLUSIVE] One On One with ARG CEO Jim Abbott
February 3, 2012 | 64 Comments
Last Friday ARG Realty CEO Jim Abbott publicly stated on YouTube that he was removing his listings from Realtor.com, Zillow and Trulia. By doing so, Jim knowingly reduced the online exposure of his companies listings in San Diego by 36%. Since 88% of buyers start their search online — so that they’re literally bringing the [...]
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February 22, 2012 | 1 Comment