Trulia wants your phone to ring. That’s why they are launching a new ad platform that will enable you to place mobile ads on the site’s most highly trafficked pages, including the previously off-limits map view page (below). Until now, consumers could only contact an agent directly if they were on specific property’s [...]
Future of Real Estate Marketing Trulia Launches Geolocation Mobile Ads For Agents
May 3, 2012
Future of Real Estate Marketing [INTERVIEW] One Brokerage’s Idea to Build Buzz by Giving Back
When is the last time you did something BIG in your community to raise money for a good cause, to build your brand and to get some great BUZZ about your company? In this day and age, we are all subject to information overload. It takes a lot to stand out, and LIVE Urban Real [...]
May 2, 2012
Future of Real Estate Marketing Spot-On Connect: A WordPress IDX That Works With Any Theme
The mass migration to WordPress seems to have begun. Agents and brokerages are dropping their templated/brochure sites for the flexibility of WordPress at a rapid pace. Many companies focus on design and templates. Spot-on Connect wants you to be able to use its IDX plug-in no matter who you choose to buy your site from. At Inman [...]
May 2, 2012
Future of Real Estate Marketing You Don’t Gotta Have It!
I became a “virtual assistant” (ugh) before there was even a title for what I did. This year I celebrated my 10th year in assisting Realtors with their online and offline marketing needs. Call me crazy, but I believe things have really changed dramatically in this last decade. But, at the same time, I think [...]
May 1, 2012
Future of Real Estate Marketing On Dependence
Prologue: The Death of the Land Mine-Detecting Flower “As we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.” Nicholas Carr: Is Google Making Us Stupid? (The Atlantic) Land mine-detecting flowers Several years ago, Danish biotech company Aresa began to develop a [...]
April 30, 2012
Future of Real Estate Marketing Twitter Lists Tips For Real Estate Professionals — Attract Clients and Outperform Competition!
In a previous post, I detailed how real estate professionals can create, search and follow Twitter lists. Today, let’s dig deeper into the marketing potential of Twitter lists and how you can use them for client acquisition, market research and competitive intelligence. The following Garious video tutorial has practical examples of the tips presented here. 1. [...]
April 30, 2012
Future of Real Estate Marketing [Webinar Recording + Slides] Social Media Spring Cleaning
Feeling overwhelmed online? You are not alone. In this webinar, sponsored by Lowe’s, you will learn how to reduce the level of noise in your online world. The following topics are covered: Eliminating subscription emails with ease Controlling the notifications and alerts on your smartphone Streamlining your Facebook experience with Lists and Favorites Twitter lists [...]
April 27, 2012
Future of Real Estate Marketing Understand your mobile traffic. No really.
Mobile is important. Lots of people use mobile. Mobile technologies are closely tied to location and locative media. It’s easy to get all excited about mobile and the potential it might have for your web presence. But the truth is, that how people use mobile is different in every market and within markets it can [...]
April 26, 2012
Future of Real Estate Marketing Are Your Clients Real Satisfied? You Probably Have No Idea
Real Satisfied was built to make brokerages better by collecting data on their behalf. It collects data (as a third party) that many agents and brokerages simply do not. At our recent Inman News Demo Day I spoke with Jeff Turner about the software and why it should be a part of every broker’s business model. Are [...]
April 25, 2012
Future of Real Estate Marketing Homebuyers: Scrap the Scratch Paper
Good-bye scratch paper notes. Hello i-phone app. House Hunter by Cre8tive Apps aims to simplify the homebuying experience for the consumer. The app helps buyers identify, weight and track house features that are important to them. The app prompts buyers to score the amenities that matter to them. The info can then be shared with [...]
Contributing Editors
 Katie Lance |
 Chris Smith |
May 3, 2012
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